WEBCASTS
SECTION ONE
SECTION TWO
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Putting the Shopper into Category Assortment Decisions
Are national brands always the drivers of product categories? Some retailers don’t think so. They are looking at reducing the number of brands on the shelf while increasing the more profitable private label products.
But when some retailers tested these reduction strategies, they soon reversed themselves when faced with shopper backlash.
How powerful is the shopper? Is everybody finally listening? Click on the arrow below to find out:
SECTION THREE
WEBINARS
Own the Future of Shopper Marketing
Join STI and executives from GfK as they explore the possibilities for combining technology, value and optimism across the Path to Purchase wtih a focus on:
- Who is the Extreme Shopper and why do we care?
- What are the forces that are converging to affect Shopper Marketing?
- How will emerging technologies affect Shopper Marketing?
- How can we learn from the Global Truths about Shopper Marketing?
Click on the link below to replay this webinar from April 25, 2012:
Secrets of Chiquita's Mobile Success
Chiquita's Mobile Relationship Campaign, an app called Chiquita FanFun, increased brand awareness and retail foot traffic through engaging activities such as a store finder, check-in sweepstakes, banana trivia, and mini-games.
Building an app enabled Chiquita to build an ongoing relationship with their customers and reinforce their value to their retailer partners. Join STI and executives from Fun Mobiiity as they disuss some of the eye-opening results of this campaign.
Click on the link below to replay this webinar from December 13, 2012::