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The LEAD Marketing Conference is produced by the Shopper Technology Institute. It is the first collaborative conference to focus on understanding and leveraging the many effective and emerging technologies which are crucial to attracting and maintaining shoppers, as well as providing much-needed differentiation in today’s competitive marketplace. (Click on LEAD logo above to go to conference website.)
The event is geared to all channels of retailing including Supermarkets, Drug, Dollar Store, Mass and Discount, Convenience Stores, Specialty Stores and Department Stores, plus Manufacturers supplying
these channels. LEAD is the industry’s most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital applications.
The educational agenda consists of pre-conference workshops, general sessions, three tracks (incluiding the popular RetailWire BrainTrust LIVE), and table-top exhibits. Networking receptions and dinners bring together retailers, manufacturers, and vendors. The LEADER awards, sponsored by IBM, are presented as part of the conference.
The fourth annual LEAD Marketing Conference will take place at the Chicago Westin O'Hare on October 1-3, 2012. For information on the agenda, attendance and sponsorship opportunities, visit the conference website at www.LEADMarketingConference.com or call 216-534-9933.
If you are interested in speaking at LEAD 2012, please utilize this proposal form:
The third annual LEAD Marketing Conference was held September 19-21, 2011 at the Crowne Plaza O'Hare Hotel & Conference Center in Rosemont (Chicago), Ill. Executives from the following companies delivered presentations: IBM, Supervalu, PepsiCo, Google, Quaker Foods, Bi-Lo and others. There were also panel discussions among retailers and manufacturers on mobile marketing and social media.
Posted here is an Executive Summary of last year's presentations:
Click on the LinkedIn logo to join the new Shopper Technology Institute Discussion Group
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