STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Shopper behavior, virtual technology, eCommerce, and Big Data are among the critical topics that will be presented May 13 at the virtual LEAD Marketing Conference with its focus on Loyalty, Engagement, Analytics and Digital.
Here is a sampling of speakers and presentations scheduled for the seventh LEAD event co-sponsored by the Shopper Technology Institute (STI) and CPGmatters.com...