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Wednesday, Nov. 16th beginning at 10:00 a.m. ET
**Attend all day, or just log in for the sessions that interest you!**

Our 10th LEAD Marketing Conference is a virtual, online event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement, Analytics and Digital areas.

View the Conference Agenda and REGISTER to attend  on a complimentary basis.
Five Ways to Take Charge
In an Era of
‘Digital Disruption’ 

By Dushyant Sukhija

The rapid advancement of technology continues to change the world – and the marketplace – faster than many businesses can keep up, disrupting all their plans and threatening to render them obsolete. That is why it may be time for business leaders to take the initiative and start doing a little disrupting of their own.

We are in an era of “digital disruption.” As leaders, if you don’t transform to master the digital era to disrupt, you’ll get disrupted. And it will be a brutal disruption where most companies will not exist in a meaningful way 10 to 15 years from now.

“Digital disruption” is how technology can transform everything about the way businesses are run and interact with customers. Those in leadership positions can guide their organizations through the new digital era by following a simple five-step operational blueprint...
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How to Optimize Content
On Amazon

By Ashley Hess

In today’s fast-moving and fully-connected world of
multiple screens, apps and social networks, it is becoming more difficult for consumer packaged goods (CPG) marketers and brands to capture their consumers’ attention – especially when it comes to digital retail. Millions of products are being sold online by thousands of retailers on hundreds of retail websites.

The most popular for consumers – perhaps the most daunting for brands – is Amazon. Why? Although it provides consumers with the ability to search for and discover essentially any product they want, brands are easily lost in the crowded field of Amazon product offerings.

To win on Amazon, brands must approach the platform and the digital shelf strategically, using Amazon’s algorithm and inherent searchability to their advantage. How? ...

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Is It Time to Re-Think
Trade Management? 

By Mark Osborn

Trade promotions may be nearing an inflection point,
one where the very nature of the practice itself – and the investments behind it – could fundamentally shift to new and different models for consumer engagement and promotion.

Why? Consider the following: Deloitte reports that consumers’ use of mobile devices influence $1 trillion, or roughly 28 percent, of all retail sales.  What’s more, a recent Google study revealed that 82 percent of smartphone users say they consult their phones on purchases they’re about to make in a store.

This connectivity is not only giving consumers substantially more power and control, but is also changing their behavior and their expectations...
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