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TRADE PROMOTION
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Preparing for
Trade Promotion Management
By Kurt Kaiser

When you’ve decided to improve trade planning, there
are many dynamics to consider. Here are five tips for
setting your organization up for success:
 
Decide what you want to fix and what habits need
to be broken. Perhaps obvious, but a common pitfall
is jumping straight to a solution. ..
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STU WEBINAR
MARKET WATCH
Why Your Brand Needs VR Now

It's clear now that the way we shop has shifted. As the lines between in-store and online retail channels blur, today’s retailers and brands should be focusing on innovation, and bringing shopper experience front and center.

Virtual reality solutions for retail are solving those major pain points for many of today’s savvy retailers and manufacturers. Join InContext Solutions VP of Client Development, Anil Taneja, as he details how InContext’s enterprise VR platform, ShopperMX™, allows users to ideate, evaluate and activate new in-store concepts; bringing them to market in a fraction of the time and for the fraction of the investment.

Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:














After Listening, Click Here to See All the Recordings from Our November
LEAD Marketing Conference
E-COMMERCE
Purchasing Alcohol Online
Flourishing

The adult beverage category is evolving quickly online,
according to new research.

The Inmar Analytics team recently studied 2016 and
2017 transaction data and over 26,000 shoppers who had made a purchase in what is called the adult beverage category. It includes beer, wine and spirits.

Eighty-four percent of shoppers in the category have purchased products online, which is 38 percent higher than overall shoppers at 61 percent...
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