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Fast vs. Big:
Who Will Win
In the Future of
Consumer Products?
By Paul Larson

We all love our gadgets. But perhaps the one thing we love more than those cool and fun devices is getting them in our hands quickly.

If we look at our shopping habits for one minute, I doubt anyone can disagree how much we value fast delivery. Just the idea that I can find the item I want, finalize the order, and have it arrive at my doorstep in a matter of hours is nothing short of mind-blowing. In fact, according to PwC’s 2018 Global Consumer Insights Survey, 88 percent of consumers are willing to pay a premium for same-day or faster delivery.
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Reverse Engineering Amazon's Product Search Algorithm to Expand Brand Visibility & Drive Channel Sales Growth

According to recent studies, over half of on-line shoppers turn to Amazon to start their product search, but roughly 70% of Amazon customers never click past the first page of their search results.

If you're not getting your products in from of the most in-market and highly valuable shoppers, they'll most likely go with your competitors -- leading your brand to missed sales growth opportunities in the marketplace. Join CPC Strategy's Head of Marketplace Strategy, Pat Petriello, as he dives into what drives the Amazon product search algorithm and actionable insights into increasing your product's visibility.

Click on the screen below to view this presentation from our Spring 2018 Virtual LEAD Marketing Conference:

After Listening, Click Here to See All the Recordings from Our April
LEAD Marketing Conference
Three Ways for CG
Companies to Thrive
During the Retail Apocalypse 

The retail apocalypse is here, with experts issuing dire
warnings that the fallout will hit its peak this year. The
numbers certainly appear dismal. Twelve thousand stores in the U.S. are expected to close in 2018, an increase from roughly 3,000 closures last year. Twenty-five major retailers could file for bankruptcy.

Ultimately, the retail landscape is changing...
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