STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
JUST PUBLISHED: New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
The Price of Consumer Data
Big Data is a hot topic these days. Big Data may be flowing into your analytics team at a record rate, but is its value flowing back out toward customers in a meaningful way?
To find out and also learn why more consumers are saying they aren’t getting fair value in return for sharing their information with businesses, click on the image below and watch our webcast.
After Listening, Click Here to Request a Written Transcript of the Webcast LEAD Marketing Conference After four years, the annual LEAD Marketing Conference – with its focus on Loyalty, Engagement, Analytics and Digital – is recreating itself as a virtual event.
The live online conference, set for May 14, will enable the expected audience of 500
CPG and retail executives to take part without spending time away from the office or incurring travel expenses. They can attend the conference from the comfort of their office or home via steaming audio/visual. The event is designed to engage attendees via real-time interactive instant polls, PowerPoint presentations, videos, and presenter Q&A
After the conference, attendees will receive links to all session recordings and supplemental materials for on-demand viewing.
The full program of speakers and topics is being finalized now, and will be released in the coming weeks by the conference co-hosts, the Shopper Technology Institute (STI) and CPGmatters.com.
“The agenda will present critical issues and maintain the high standards of excellence set with our in-person conferences in past years. Attendees will not be disappointed,” said John Karolefski, executive director of STI and editor-in-chief of CPGmatters.com.