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Using AI to Personalize
The Grocery Shopping Experience
With increasing competition from both pure play and non-traditional retail giants, independent grocers and regional chains need to constantly evolve to increase shopper retention and grow the bottom line. The key to retention and growth is personalization: delivering the right offer, to the right shopper, at the right time.
In this presentation from the November 2017 virtual LEAD Marketing Conference by Merrick Rosner of AppCard, you will learn how artificial intelligence and machine learning technology are giving independent grocers and regional chains the power to automate and personalize their marketing communications like the big guys. Click on the screen below to view this presentation: