Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter
Tell a friend about this page
Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. CLICK HERE to visit the site, read these stories and subscribe.
In the Digital Age,
What Does It Mean
To Be a Merchant?

By Gina Joseph 

Most of us can agree that the retail industry is in
the middle of a huge transformation: Stores are
changing their footprints, consolidating, and scrambling to figure out how to keep up with the needs and wants of the modern shopper. They’re looking for ways to seamlessly marry e-commerce with in-store shopping to create a cohesive experience. They’re seeking the latest technologies that will help them stay ahead of trends.

But what changes will make a difference when it comes down to what’s important – sales?...
read entire story

The Bold Approach to Couponing that Brands SHOULD Be Taking

Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.

This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment. Click on the screen below to view the presentation.:

After Listening, Click Here to See All the Recordings from
Our May LEAD Marketing Conference
Beaconing: A New Way
To Connect with Customers

By Sam Cinquegrani

Walking down a crowded street is different now
than it used to be. What has changed? Shoppers
on promenade are still purposeful and engaged, and look happy. But they’re not looking up or catching your eye anymore. Now they all have their eyes down, looking at…their phones.

In 2017, for the first time, better than half all consumers in the U.S. –  more than 95 million Americans – will make a purchase on their smartphones. Grocery retailers know as well as anyone how pervasive smartphone use is, and those without an online presence are feeling woefully left behind. There’s a new in-store technology, however, that can help brick-and-mortar retailers connect the brands they carry with shoppers in-store, via their phones. It’s called beaconing..
read entire story