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Putting the Shopper into Shopper Marketing
Via In-Store Behavior Analysis
With the explosion of new and innovative marketing vehicles, there is no shortage of options for building a shopper marketing mix. Weeding through the clutter and choosing the right approaches can be arduous – particularly with incomplete information about the very shoppers you’re targeting.
Reliance on traditional consumer and sales data sources for Shopper Marketing decisions results in a massive data gap and missed opportunities to meet shopper needs. Learn how new, technology-enabled methodologies fill this gap by providing unprecedented access to the actual in-store shopping process.
Measuring and quantifying the behaviors of real shoppers in real stores empowers marketers to make more informed decisions and tailor their strategies to specific shopper groups leading to improved ROI from Shopper Marketing spending.
Click on the screen below to view the presentation by Rajeev Sharma and Jeff Hershey of VideoMining: