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STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
In Defense of Card-Based
Loyalty Programs

Some grocery retailers such as Albertsons, Jewel-Osco,
Pathmark and others recently discontinued their frequent
shopper loyalty programs. While retailers should always be
looking at the return they’re generating from their investments,
the value generated from a shopper loyalty program is only
partly linked to the benefits delivered. The more critical element
of these programs is the use of data to better understand and
satisfy shopper needs across the organization.

The issue is a large number of retailers use the data from loyalty programs to primarily drive only their program. This significantly limits the retailer’s ability to deliver a positive ROI as the data is only being used in one decision-making area of the company....

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Joint Business Planning &
Maximizing Trade Spend

Special Recording from the November 12 Virtual LEAD Marketing Conference:

JBP (Joint Business Planning) between retailers and CPG Manufacturers requires a high level commitment from all parties. By providing more value to your retailers, you earn greater status. This session explains how to accomplish that. Positioning for JBP sessions requires manufacturers to show retailers what’s profitable for them as well as for their own internal organization so they can determine a short and long term plan for mutual success.

Increased raw materials and shipping costs have forced companies to make cuts in manufacturing costs as well as resources. The next biggest area of spend is Trade Marketing. Understanding what promotions are working for both the retailer as well as for CPG has become more critical than ever. Learn how streamlining trade marketing will produce fast value for both manufacturers and retailers, and can help spearhead JBP.

Click on the screen at below to play the video. 

And to view all the presentations from our recent virtual conference, click here.

‘Shopping Technology
Is Exploding’

Shopping apps are abundant. Some would even argue
apps are too abundant and present so many options
and functions that shoppers are overwhelmed with
choice. Apps with “geo-fencing” capabilities like Shop Kick (www.shopkick) and Ping4 (www.ping4.com) alert shoppers when they are in geographic proximity of the store. Still other Apps, like Aisle 411 (www.aisle411.com) use iBeacon® or similar technology to sense the shopper is in a particular area or standing in front of a certain display in the store. Still, others are focusing on the collection of deals across many stores. Couple that with every major retailer having their own proprietary app, each with their own version of loyalty points or rewards.
New technology adaptation is also changing the shopper and their expectations....

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