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CATEGORY MANAGEMENT
LOYALTY MARKETING
STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
   How Are Shoppers Reacting
   To Endcap Displays?

     In-store marketing is more important than ever.
     New research tools are providing extraordinary new
     insights into the effect and the value of endcap displays on the path to purchase.

In the larger sense, as the in-store shopping experience has grown in importance, so has the imperative to understand the manufacturer’s ROI on the dollars being spent within
the store. Most manufacturers have been able to measure certain aspects of their in store expenditure from Nielsen and IRI reports on sales lifts from features and displays. But they have lacked a more granular understanding of various merchandising options at
retail...
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EXPERT ANALYSIS
Digital Engagement
Ramping up in Supermarkets

More grocery retailers are connecting with customers’
smartphones in stores to deliver personalized offers,
enable viewing of the digital circular, and so forth.
Here is the latest evidence:
  • Marsh Supermarkets has deployed a closed-loop iBeacon platform in all it stores to engage with shoppers carrying a smartphone or Apple Watch.
  • Tesco in the U.K. is the first supermarket retailer to launch a basic version of a shopping app for Google’s Glass eyewear.
  • Save Mart Supermarkets is increasing its options for mobile payment at checkout with the debut of Apple Pay in all of its 217 stores.

Discussion Questions:
What the state of mobile marketing among grocery retailers? Will the ability to deploy a mobile strategy decide winners and losers in the marketplace? How receptive to mobile marketing are grocery shoppers?
  
Here’s what the experts have to say...
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MARKET WATCH
Do You Need a Premium Paid
Membership Program?

Over the past year, our specialty retailer clients have
increasingly been asking whether or not they need a
Prime; that is, a premium paid membership program.
Most indications point to it delivering fantastic results for Amazon, even though financial and behavioral results haven’t been widely shared.

Depending who you ask, Prime members spend 68 percent, or 140 percent more than non-members. But the more important stat is that U.S. Prime membership grew 50 percent last year – a compelling indicator that the value proposition is resonating, even after last year’s $20 fee hike.

Amazon isn’t the only brand pursuing this path either...
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