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DIGITAL SOLUTIONS
PROMOTIONS
STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Digital Progress Remains
Challenging for Retailers

By Graeme McVie

Retailers have taken some tentative first steps with digital
technologies and are continuing to feel their way forward. While a retailer’s digital platforms or services do provide some benefits to the shopper, they have not progressed to the fullest extent possible. For example, retailer emails tend to deliver mass marketing messages in direct marketing mediums, frequently referencing nothing more than the standard weekly ad...
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EXPERT ANALYSIS
What Is the Future of Digital
Engagement with Shoppers?

Digital technologies and related tactics can create a more
engaging grocery shopping experience. More shoppers are
using smartphones in store for convenience (checking a prepared shopping list), discounts (coupons) and for information (nutrition). Meanwhile, beacons and retailer apps are engaging shoppers, while Apple Watch and Google Glass are poised to change grocery shopping even more. 

Discussion Questions:
What is the future for digital engagement in grocery stores in terms of retailer involvement, shopper interest and new technologies? How important is digital engagement for Millennial shoppers?
  
Here’s what the experts have to say...
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MARKET WATCH
Key Coupon Trends
From Q1 2015

More than 660 million coupons were redeemed in the first
quarter of 2015, according to data and trends analysis by
Inmar, a company that operates intelligent commerce networks. Free-Standing Inserts (FSIs) still dominated distribution and redemption, while digital and load-to-card offers gained ground.
 
Redeemed coupons included offers for both food and non-food items and were distributed digitally as well as through traditional paper methods. While distribution remained steady and redemption declined slightly from 2014, industry activity remains higher than pre-recession levels due at least in part to the continued notable rise of digital offers... 
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SHOPPER MARKETING
All-Star Speakers to
Headline Virtual LEAD
Marketing Conference

Shopper behavior, virtual technology, eCommerce, and Big Data are among the critical topics that will be presented May 13 at the virtual LEAD Marketing Conference with its focus on Loyalty, Engagement, Analytics and Digital.

Here is a sampling of speakers and presentations scheduled for the seventh LEAD event co-sponsored by the Shopper Technology Institute (STI) and CPGmatters.com...
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