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Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. CLICK HERE to visit the site, read these stories and subscribe.
The Retail Innovation
Challenge: Change Agents
& Virtual Reality’s ROI

The Wall Street Journal recently reported that
“grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles,” which means maximizing the return on shelf space is more important than ever. Questions like, “How does a national brand get on the shelf?” and “How can we differentiate beyond price?” are posed daily. Retailers and brands want to know how to make their own experience memorable and different, but the resources to do so are already stretched thin...
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Are Personalized Offers the Remedy
For Ineffective Trade Promotions?

Trade promotions have been a mainstay of the CPG and retail landscape for a number of years, but satisfaction has been decreasing. Manufacturers and retailers have been increasingly concerned about the effectiveness of trade promotions at the same time as trade spend budgets have been creeping up. Shoppers, especially younger shoppers, are showing a greater appetite for personalized offers that are delivered digitally. So are personalized offers the remedy for ineffective trade promotions?

Click on the screen below to view this presentation by Graeme McVie of Precima:

After Listening, Click Here to See All the Recordings from
Our May LEAD Marketing Conference
CPG’s $100 Billion
Opportunity for
Online Grocery

By Keith Anderson

A new study from The Food Marketing Institute (FMI) and Nielsen predicts that within the next 10 years, online food shopping is set to reach digital maturity in the US – fundamentally changing how groceries are bought and sold.

One fifth of all US grocery spending (valued at $100 billion) is expected to come from the online channel by 2025. That is the equivalent of 3,900 grocery stores based on store volume. And as online grocery continues to evolve, nearly three-quarters of all US shoppers are projected to conduct 25 percent of their grocery shopping online within the next decade.

A growing consensus among leading CPG firms is that online is a channel that can’t be ignored. However, fundamental challenges remain...
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