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ANALYTICS
Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. CLICK HERE to visit the site, read these stories and subscribe.
In-Store Behavior Analytics
For Optimizing Store Layout

By Rajeev Sharma

Analyzing shopper behavior gives retailers and
manufacturers many critical insights. For example,
by following the shopper’s typical path through the store, trading partners can identify which displays engage customers.

In the larger sense, in-store behavior analytics enables retailers to evaluate and optimize their store layout...
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STU WEBINAR
MARKET WATCH
Data-Driven Strategies for Understanding
And Engaging Your Shoppers

A brand's targeted consumer may not always be their "true"-category shopper, and making this miscalculation can slow growth or reduce share.

This session from CPGmatters' Fall 2016 Virtual LEAD Marketing Conference identifies the in-depth data that marketers need to understand about their shoppers in order to build data-driven retail plans, drive category growth, and optimize promotional plans to ultimately reach their "true" customer.

Click on the screen below to view this presentation:
















After Listening, Click Here to See All the Recordings from Our November LEAD Marketing Conference
DIGITAL SOLUTIONS
CPG Brands Can Drive
Consumer Engagement
Through Augmented Reality

By Dan Zaitsev

Augmented reality is transforming the way we live
and interact with the world. It is revolutionizing many industries from retail and CPG to entertainment, printing and advertising. Many brands consider AR as an innovative technology that can engage customers both online and in store through a mobile device....
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