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The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
In today’s fast-moving and fully-connected world of multiple screens, apps and social networks, it is becoming more difficult for consumer packaged goods marketers and brands to capture their consumers’ attention, especially when it comes to digital retail. Millions of products are being sold online by thousands of retailers on hundreds of retail websites. The most popular for consumers, and perhaps the most daunting for brands, is Amazon. Why? Because although it provides consumers with the ability to search for and discover essentially any product they want, brands are easily lost in the crowded field of Amazon product offerings.
To win on Amazon, brands must approach the platform and the digital shelf strategically, using Amazon’s algorithm and inherent searchability to their advantage. How?...
Leading retailers are frequently pushing their focus on delivering low prices, but how important are low prices to shoppers? And is it possible to earn customer loyalty through low prices?
By applying advanced analytics to the challenge, it’s possible to understand where prices matter and how retailers can make intelligent pricing decisions to earn customer loyalty. In this session from the recent Spring Virtual LEAD Marketing Conference, Precima shares findings from market research and real-world client case studies to address:
- How important is price to retailers?
- How important is price to shoppers?
- How do leading retailers execute analytically driven pricing to earn customer loyalty?
Click on the screen below to play the video.
And to view all the presentations from our recent virtual conference, click here.