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Call for Speaker/Sponsors for
Fall LEAD Conference

The 6th LEAD Marketing Conference, scheduled for
Wednesday, Nov. 12, is now accepting speaker/sponsors.

This "virtual" conference for retailers and CPG manufacturers covers all aspects of Loyalty, Engagement, Analytics & Digital applications.

LEAD is the chance for top solution providers to speak with hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speakers can present the ways in which their sophisticated marketing strategies and new and emerging technologies can engage shoppers, analyze their behavior, and enable trading partners to improve their operations.
Produced by the Shopper Technology Institute and CPGmatters, LEAD  allows 500 industry professionals to attend without spending time away from the office. Reservations for speaking slots -- which sold out at our May conference -- will close on September 30.
For more information, call 216-534-9933, write to Linda@LEADMarketingConference.com or visit www.LEADMarketingConference.com

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STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
JUST PUBLISHED: New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Why CPG Companies
Must Plan for a Digital Future
Consumer packaged goods (CPG) companies need to plan
for a “1-5-10” market in the United States during the next
five years, in which digital’s current 1% penetration will
likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report from the Grocery Manufacturers Association (GMA). 

The report, The Digital Future: A Game Plan for Consumer Packaged Goods, highlights how CPG companies can best position themselves for growth and unlock digital and e-commerce opportunities.
read entire story

More Grocery Chains
Discontinuing Loyalty Cards

Last summer Albertsons, Shaw’s, Star Market, Acme and
Jewel-Osco supermarkets did away with their loyalty
programs. Most recently, Pathmark and Waldbaums – both grocery banners of A&P – have discontinued their loyalty cards. To maintain shopper loyalty, the chains will focus on everyday lower prices on staple items and specials listed in a weekly sales circular. Throughout the industry, loyalty memberships in grocery stores have decreased by about 1% since 2010.

Discussion Questions:
Do you expect more chains to discontinue their loyalty programs? Are frequent shopper cards becoming less important for retailers to maintain shopper loyalty? Have shopper opinions about the use of loyalty cards changed over time?
Here’s what the experts have to say...
read entire story
Top Five Mistakes
Companies Make When
Evaluating Trade Spend ROI 

There is a rigorous mandate within the consumer goods
industry to control, manage, and evaluate the performance
of trade funds, which are generally the second highest line
item in the corporate budget, second only to cost of goods
sold. Trade spend for most consumer packaged goods (CPG) manufacturers is closing in on 20 to 25% of annual gross company revenue. In addition, trade spend has become arguably the highest priority for the CPG industry as a whole. Thus, it’s easy to see how even small improvements in trade spend performance will have a significant impact on earnings.
Here are the top 5 mistakes that companies make when evaluating trade spend ROI...

read entire story