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How Consumer Goods
Companies Can Gear Up
For the Omnichannel World
By Brian Elliott

Ten years ago, Frank Ahrens of the Washington Post predicted that e-commerce would soon be a must-have channel for consumer goods companies. The prophecy came true. In the past decade, e-commerce sales have grown ten times faster than in-store retail. Today, two thirds of all shopping trips begin online, regardless of the channel in which the purchase takes place. In 2020, e-commerce will account for 20 percent of all retail sales. The future of commerce is not just stores and not just online, but a combination of the two..
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Competing in an OmniChannel World
With In-Store Behavior Analytics

The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.

The answer lies in-store—specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.

Learn how VideoMining’s ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn’t, and see how learnings are applied to address real-world challenges. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:

After Listening, Click Here to See All the Recordings from Our November
LEAD Marketing Conference
Four Proven Steps to Launch
A Successful E-Commerce
Sampling Campaign

By Doug Guyer

E-commerce’s star keeps rising, with eMarketer projecting a 15% bump this year and two-thirds of the U.S. population shopping online. While many brands and retailers have jumped on the e-commerce bandwagon, some are still on the sidelines when it comes to a powerful, related trend – e-commerce product sampling....
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