St. Joseph’s University JoinsShopper Technology InstituteThe Food Marketing Enterprise at St. Joseph’s University in Philadelphia has joined the Shopper Technology Institute (STI) as its exclusive collegiate alliance partner. The Food Marketing Enterprise consists of undergraduate and graduate studies, a cooperative education program with industry, research on critical issues, community outreach for the poor and hungry, and food industry summits.
In recent years, the annual summits have focused on such topics as social media, e-commerce, and digital technology for profitable meals.
“It's significant to have such an outstanding university as the newest alliance partner of
the institute,” said John Karolefski, executive director of STI. “The relationship will be mutually beneficial as we look forward to working with the faculty.”
Separating ‘Big Data’ Hype from RealityHow can food, beverage and consumer packagedgoods (CPG) companies convert emerging forms of “Big Data” into useful analytics and insights toimprove business results?The Grocery Manufacturers Association (GMA) offers an answer in a new report completed in collaboration with Deloitte Consulting. The report, Formula for Growth – (Innovation) Big Data & Analytics, is the culmination of more than 10 months of
broad-based industry research led by Deloitte. It contains five specific conclusions and recommendations for companies.
Also, a web-based, interactive application, available exclusively to GMA member companies, helps organizations separate Big Data hype from reality. It includes a profile of top emerging technological and digital innovations that will usher in vast quantities and new forms of data for the CPG manufacturing and retail industry...
SPONSORING MEMBERS
ALLIANCE PARTNERS
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SOCIAL MEDIA
ANALYTICS
RESEARCH
STI NEWS
JUST PUBLISHED: The Essentials of Shopper Technology from the Shopper Technology Institute. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
Using Video AnalyticsTechnology to OptimizeSecondary Displays in StoresUnderstanding and influencing the shopper’s in-store decision process has become critical for winning at retail. It involves mapping the in-store “path to purchase” and capturing why and how each “moment of truth” battle is won or lost.
Secondary displays represent perhaps the most effective way to gain visibility along the path of targeted shoppers – significantly impacting performance of a brand as well as category. Despite the fact that both manufacturers and retailers have a substantial financial stake in secondary displays such as end caps, due to a lack of a scalable means for measuring performance, secondary merchandising strategies are largely based on ad hoc rules with incomplete feedback on true impact or return on investment (ROI). Contrast that with marketing practices that are now standard in Internet retailing – thanks to the availability of click-through, page-view and other usage statistics.:..
MARKET WATCH
PROMOTIONS
Three New Trends Drive The Way Shoppers Use Coupons To reach the digital consumer, marketers must adjust their expectations, or risk losing the sale – even if they are dangling an attractive discount. The behavior of these shoppers is something traditional marketers haven't seen before, and they need to learn more. Some shoppers are new digital couponers, while others still rely mainly on paper coupons. The motivations that drive all of them are shifting.“We feel very strongly that we have to uncover what is driving shoppers to behave the way that they do, and do it in such a way that we can scale that conversation and determine what programs and touch points are going to be most influential for them so you can grow your category and your brand,” says Devora Rogers, senior director, retail marketing insights at Inmar, based in Winston-Salem, N.C:..
