Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter
Tell a friend about this page
Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. Recent stories include How Fresh Is Your Food? What Are the Best New Products of the Year? and How Clean Is Your Supermarket?  CLICK HERE to visit the site and subscribe.
The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
The Future of Advertising
Campaign Measurement
Is Here 

  By Andrew Appel

In a time when a typical person is exposed to an average of 5,000 advertisements per day – compared to the 500 the average person viewed 30 years ago – retailers and advertisers realize the importance of cutting through the clutter and reaching shoppers in new and meaningful ways.

Today’s “ad overload” presents many challenges for retailers, but also many opportunities. It’s changing the shopper path to purchase. It’s changing shopper sentiment toward advertising. To maximize the effectiveness of media on consumer behavior, marketers and advertisers must put an emphasis on linking marketing efforts – both media and retail – directly to sales lift...
read entire story

Reaching out Digitally
To Shoppers

Savvy retailers and brands realize that it is critical to
connect digitally with shoppers today. But there is a right way and a wrong way to do so. Knowing the difference can mean success or failure.
What mistakes do brands and grocers make when reaching out digitally to shoppers?

Here's what the experts have to say...
read entire story

EMV Cards Still Not Usable
At POS of Many Stores 

By Bryce Austin

As of Oct. 1, 2015, point-of-sale systems in retail stores
were supposed to be able to accept Europay Mastercard Visa (EMV) credit cards for payment at checkout. Prior to that date, the bank issuing the plastic took the loss in cases of fraudulent transactions. Now the onus is on the retailer when a counterfeit credit card is used at their stores’ checkout lanes.

Merchants are not liable if they have upgraded their POS terminals to accept cards that have an embedded microchip – a small metal square on the front of the card that adds a higher level of security to the transaction when used in chip-enabled terminals.
As of today, not all grocery stores are ready...
read entire story

Registration Now Open for Our VIrtual LEAD Marketing Conference on Wednesday, May 4
Attend all Day (10:00 a.m. - 3>45 pm. ET) or Just Login For the Sessions That Interest You

  STI's 9th LEAD Marketing Conference is a virtual event that features some of the
  industry's most knowledgeable experts speaking on topics in the Loyalty,
  Engagement, Analytics and Digital Applications areas

  Click Here for complete information on the agenda and registration details..