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Next Generation Loyalty in Food Retailing
An overview of the state of the loyalty landscape in the food industry by Graeme McVie, Chief Business Development Officer at Precima, with an emphasis on:
- The shopper's and retailer's perspective on loyalty in the food industry
- A model that you can adopt to pursue next-generation loyalty
- Steps you can take today to achieve next-generation loyalty.
Click on the screen below to view this presentation from our Spring 2018 Virtual LEAD Marketing Conference:
Looking for sustainable growth opportunities in mature markets for CPG products can feel like a Herculean task. There are too few resources against too many opportunities.
In recent years, however, more manufacturers and retailers have turned to Growth Mapping to increase market share and revenue. They are identifying profitable growth spaces, then developing competitively advantageous brand positioning and product offerings...