STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
The 6th LEAD Marketing Conference, scheduled for Wednesday, Nov. 12, is now open for registration. Attendance is complimentary for all industry executives.
This live online conference enables CPG manufacturers and retail executives to take part without spending time away from the office or incurring travel expenses, as they can attend the conference from the comfort of their office or home via steaming audio/visual.
Attend all day (from 10:00 a.m. - 4:00 p.m. EST) or just log in for the sessions that interest you. Even if you're unable to attend live, register and receive links to presentation recordings and PowerPoints.
Sessions scheduled for our sixth LEAD conference are:
Collaborating to Create 'The Voice of the Shopper' - Shopper insights and methodologies for manufacturers and retailers from Gordon Wade of the Category Management Association;
Winning at the Virtual Shelf: Why & How to Maximize Online Impact - Fresh data from leading retailers including Amazon, Walmart.com, Target.com and Instacart on how to maximize a brand's online presence, presented by Keith Anderson of Profitero;
Where Does the Power of Technology Reside? - How to meet customer expectations in today's newest reality, explained by Larry Burns of Start Sampling;
Maximizing Trade Spend ROI & Planning for Joint Business Planning - How manufacturers and retailers can collaborate to understand what promotions are the most profitable, as explained by Janet Dorenkott and Kristy Garrey of Relational Solutions;
Creating Collaboration under the Big Top - Gain insight into how integrated goals and predictive analytics can help better manage TPM with Joel Cartwright of AFS Technologies;
Is Mobile Marketing Working for CPG Companies? - The results of a national survey of CPG manufacturers reveal the benefits and challenges that companies face when deploying mobile marketing from Tanya Bhothinard of Partners in Loyalty Marketing.