STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
JUST PUBLISHED: New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
The Shopper Technology Institute’s second book, New Directions in Shopper Technology, has just been published and The book, which builds on the foundations of last year's The Essentials of Shopper Technology, is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital.
A deft use of Shopper Technology has become a necessary skill for CPG and retail executives. Keeping up with rapid changes is critical to success. Mobile marketing, social media, Big Data, sophisticated analytics and the like are continuing to evolve. Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.
Shopper Technology Institute
The Shopper Technology Institute welcomes Nuevora as its latest sponsoring member
Nuevora is a Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora’s analytics platform enables faster, scalable, and intuitive development and application of predictive insights by business users.
“We’re pleased to have Nuevora as a sponsoring member of the Institute ,” said
John Karolefski, executive director of STI. “Big Data is the buzz nowadays, and we looking forward to working with Nuevora to disseminate its thought leadership on this topic to the industry.” For more information, visit www.Nuevora.com.
The Shopper Technology Institute is the only national trade organization focused on technologies and solutions that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations.