STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
JUST PUBLISHED: New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
In the era of Big Data, the notion of executing programs in a scan-based targeting and analytics frame has become available to the sampling market. What that means is that by using behavioral data (purchases a consumer makes in a particular set of stores), we can understand how those purchases are tied to the individual. Then we can aggregate that information and look at how the sampling tactic impacted in the marketplace....