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Wednesday, Nov. 16th beginning at 10:00 a.m. ET
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Our 10th LEAD Marketing Conference is a virtual, online event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement, Analytics and Digital areas.
In the brick-and-mortar world, retail shelf positioning has long been near the top of CPG manufacturers’ minds. That’s why they spend $500 billion each year to improve it. Every major CPG brand has executives and field teams that work to ensure the best possible placement on critical retail shelves. Brands want to realize the full value of the time and money spent on the design, artwork, and messaging on their product’s packaging.
In stores, we know that items placed at eye level in high traffic areas enjoy higher turnover than those on bottom shelves or tucked in the back of stores. In general, more facings lead to more awareness, which results in more sales.
The same concept applies directly to placement on websites, or “digital shelves.” ...