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How CPG Brands Are Budgeting and
Organizing around E-Commerce
Profitero's SVP Strategy and Insights Keith Anderson reveals the findings of their annual survey into how CPG companies are budgeting and organizing for the online channel; see these results and get an exclusive peek into what CPGs are doing to win online.
Click on the screen below to view this session from a recent virtual LEAD Marketing Conference and find out:
- Which eCommerce KPIs are considered most critical by 200 CPGs – and how these have changed year over year;
- Their top organizational priorities and eCommerce challenges;
- How the most successful eCommerce heads are budgeting and organizing around Amazon.
With demands of an increasingly mobile and extremely personalized world in full effect, brands and marketers are tasked with meeting these expectations head-on with a consumer-first approach. Unwavering, however, in this digital era, and to marketers’ benefit, is the consumer desire for coupons...