Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter
Tell a friend about this page
READ GROCERY STORIES.com, an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more. Recent stories include Coming Soon: Genetically Altered Salmon, In Search of Authentic Italian Food and Which Grocery Brands Are Most Popular?  CLICK HERE to visit the site.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Four Metrics
To Measure the Success
Of a Loyalty Program

How does a retailer collect data on a customer-
specific basis? In order to collect purchase data on each customer, a retailer needs to have a mechanism by which shoppers identify themselves as they check out.

The most common means of shopper identification is via a loyalty or rewards card
that the shopper or cashier inputs into the point-of-sale (POS) system. Some retailers choose not to use a physical card and instead opt for a personal ID number such as telephone number.  

It’s important to note that when considering a loyalty or CRM program that it’s not about the card. It’s about collecting, analyzing and acting on customer-specific data....

read entire story

Plan for Growth:
Digital Imperatives for 2016

With ecommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair share. Learn where leaders are investing now to position for growth next year and beyond.

Watch the recording of the opening session from our recent virtual LEAD Marketing Conference in which Keith Anderson, VP, Strategy & Insight for Profitero explores this topic. Just click on the screen below to view the recording.

And to view all the recordings from our November 11 virtual conference, click here.

Product Info, Images
Key to Digital Success

By Susan Sentell

From offers pinged to smartphones to holographic displays in aisles, the digital world has added a new dimension to the brick-and-mortar experience. While some of the emerging technologies, such as beacons and Google Glass, create a lot of excitement in our space, they also serve as a reminder of what shoppers expect today: product information.

Before, during and after their shopping trips, consumers want access to product details, including price, nutrition facts and ingredients. Whether they are in the store, on the retailer’s mobile app or on the retailer’s website, they expect that information to be seamless, consistent and readily available. That information becomes more critical as grocers pursue e-commerce and roll out BOPIS, home delivery and/or delivery partner (for example, Instacart) e-commerce models...
read entire story