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READ GROCERY STORIES.com, an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more. Recent stories include Craziness at Checkout, Misunderstanding Package Expiration Labels, and Don't Bug Me About the Food!
CLICK HERE to visit the site.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Improving the Convenience
Of Online Grocery 
For ‘Generation Xhausted’ 

By Tom Golden

A recent study from shopper marketing agency Savvy points to convenience as the main driver in the recent upsurge in online grocery shopping in the U.S. Nearly three quarters of over 1,000 respondents (74%) cited convenience as their main reason for buying groceries online, while less than a fifth (19%) said price was the most important factor.

The study tallies with many others in recent years, and speaks to a growing demographic that the Economist dubbed “Generation Xhausted.” It also provides a big hint as to what type of consumers are really adopting eCommerce in the grocery sector....
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Enormous Potential for
Personalized Digital Coupons

Digital coupons are a small part of overall coupon
distribution and redemption. But growth continues. One
area that retailers and manufacturers are increasingly interested in is personalized digital coupons. Such offers reach the right shopper with the right message at the right time.

Discussion Questions:
What is the potential for personalized digital coupons based on each customer’s shopper habits and loaded on a retailer’s app or a website?

Here’s what the experts have to say...
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Nine Ways to Offer
A 1-to-1 Customer Experience

By Chris Bryson

Ready to create a 1-to-1 customer experience across channels?
You need the confidence to move forward with technology in a
big way, providing easy examples of how to achieve personaliza-
tion in every department, whether marketing, sales and customer

One of the most amazing and most promising things about personalization is that you can offer it to your customers across their journey, whether at their computer, at a brick-and-mortar front door or at the shelf.

Check out these examples and get ready to make a big impact...
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Distrupting the Status Quo:
Virtual Technology and
The Evolving Landscape

Special Recording from the May 13 Virtual LEAD Marketing Conference:

In today's retail landscape, retailers and manufacturers are facing challenges like never before. From the constantly evolving needs and trends of millennial shoppers to increased competition from online competitors, these obstacles are forcing companies to rethink the way business is being conducted.

Now, with the advancement and wide acceptance of virtual technology, companies are beginning to leverage virtual to engage their shoppers and enable faster internal collaboration, all while creating efficiencies and eliminating costs. Learn from the leading experts in virtual how the technology is disrupting the status quo and see how it can immediately propel your business forward.

Click on the screen below to play the video: 

And to view all the presentations from our recent virtual conference, click here.