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Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. CLICK HERE to visit the site, read these stories and subscribe.
Managing the New Pressures
On Pricing

By Graeme McVie

A feature article in The Wall Street Journal earlier
this fall looked at how the food business is being hit
by demands from retailers seeking to draw in shoppers. “America's packaged-foodcompanies are coming under pressure from retailers who are pushing big brands to lower their prices,” the story begins, before reporting how leading food retailers are vying to find ways to attract shoppers amid intensifying competition...
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STU WEBINAR
MARKET WATCH
Gaining Share in the Disruptive
E-Commerce Environment

Virtually all CPG companies, manufacturers and retailers are struggling to grow. Margins are under severe pressure. Now e-commerce is further disrupting the marketplace and, in some categories, has over 20% of the volume.

To grow in this environment, companies must take share from competitors and must learn faster than ever before. Every company needs a new learning plan to drive a new strategy.
Click on the screen below to view the presentation by industry expert Gordon Wade from our recent virtual LEAD Marketing Conference:














After Listening, Click Here to See All the Recordings from Our November
LEAD Marketing Conference
E-COMMERCE
Don’t Overcomplicate
Your eCommerce Strategy

By Mike Black

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales...
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