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Data-Driven Strategies for Understanding
And Engaging Your Shoppers
A brand's targeted consumer may not always be their "true"-category shopper, and making this miscalculation can slow growth or reduce share.
This session from CPGmatters' Fall 2016 Virtual LEAD Marketing Conference identifies the in-depth data that marketers need to understand about their shoppers in order to build data-driven retail plans, drive category growth, and optimize promotional plans to ultimately reach their "true" customer.
Click on the screen below to view this presentation: