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Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. Recent stories include Coupons Ain't What They Used to Be, Trump and Clinton Talk Grocery Shopping, and We Need a Grocery Olympics. CLICK HERE to visit the site, read these stories and subscribe.
The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Adapting to Retail
Without Boundaries

By Craig Rosenblum

When I heard about Walmart's acquisition of Jet, I
began thinking about companies (A&P, Blockbuster,
Kodak and others) that failed because they chose the
status quo over disruptive innovation. I also started to view Walmart's acquisition with admiration because of the way they responded to disruption by accepting the fact that they couldn't compete with Amazon using their internal resources.

This “managed disruption” – that is, intentionally generated by an organization – represents a powerful market force that manufacturers must embrace in order to succeed and grow. I’ve identified the following five key areas for effectively adapting to managed disruption...

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Competitive Data as a
Competitive Differentiator

For many CPGs, online sales offer the best opportunity for their brands to find new margin pools. 1010data will provide real-world examples of online market share and path to purchase insights, and how brands can grow their business as a result.

To watch Tim Wilson's presentation on this topic, click on the screen below: 

And to view all the presentations from our recent LEAD Marketing virtual conference,click here.

Analyzing the State of
Grocery eCommerce Today

By Keith Daniels

Online grocery sales are now in the high single digits as a percent of total revenue for grocery. It is growing at a 10 percent range, per IBISWorld. Amazon grocery purchases are growing 25 percent. Penetration of consumers are now making online grocery purchases is in the 30-35 percent.

Meanwhile, “basket-bandit” sites – those that siphon off a portion of the grocery purchases such as Amazon as opposed to pure online grocery plays such as Peapod – are generating a steady stream of sales leakage. Basket-bandit sites capture 84 percent of all online grocery trips and 50 percent of all online spending. Amazon is remarkably capturing approximately half of all online grocery spending...
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