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In a consumer survey we conducted, we asked online shoppers to name the most important reasons that they complete a purchase in the ecommerce channel instead of in store. In a result that might surprise some, cost only slightly beat out convenience as a driver of ecommerce. With 1 in 4 shoppers looking to take advantage of free shipping, same day delivery, and/or click and collect, it is important for retailers to expand their shipping options to meet the growing shopper expectation for convenience. Retailers and brands that best fulfill this need will continue to build customer loyalty in the future...
The Future of Digital and Loyalty Marketing
Join ProLogic’s Steve Avola and SUPERVALU’s Bill Lipsky as they discuss how SUPERVALU and its independent retailer partners drive value through loyalty and digital marketing.
Bill covers SUPERVALU’s history with loyalty and digital marketing, with an emphasis on its application in a leading independent supermarket chain. You’ll learn how a retailer can identify its top shoppers which provide the majority of its sales and profits and how the retailer can grow the purchases of these shoppers through targeted and personalized offers.
The session from our recent virtual LEAD Marketing Conference also addresses loyalty marketing’s role with new technologies, such as mobile apps and e-commerce platforms.
Click on the screen below to view this presentation:...