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Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. CLICK HERE to visit the site, read these stories and subscribe.
Why Total Store
Optimization Matters
More Than Ever

By Graeme McVie

It’s been a few weeks, but supermarket operators are still reeling from the simultaneous announcements in late June that Amazon.com would acquire 466 Whole Foods Markets, and European discount grocery giant Lidl had opened its first four of 100 or more stores planned in North America.

Price competition may never be the same...
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STU WEBINAR
MARKET WATCH
The Importance of Forecast Accuracy Metrics

This presentation by Joel Cartwright of AFS Technologies addresses the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer's supply chain.

In addition, the presentation speaks to the impact of forecast accuracy, and its impact to the general ledger. Finally, it addresses what is an acceptable forecast accuracy metric, as recognized from within the industry. Click on the screen below to view the presentation.:













After Listening, Click Here to See All the Recordings from
Our May LEAD Marketing Conference
ANALYTICS
Making ‘Growth Mapping’
Work for CPG

By Chris Enger

Cost cutting is a crucial value driver for consumer
goods companies, but its impact is finite. What do
you do when all the cost is out of the system? Most industry analysts agree that volume-driven earnings growth is the key to future prosperity and independence.

Many companies seek to boost sales by increasing trade spending, especially in highly contested categories such as processed food and beverages. But in most cases, even dramatic increases in trade spend fail to bring about substantial, sustainable market share gains…So, if trade spend doesn’t do the trick, how do you find the treasure trove that will help you outgrow an ever more fragmented market? Growth Mapping is the answer...

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