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Dominating E-Commerce Search
Search is a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.
Profitero's SVP Strategy and Insights Keith Anderson discusses how findability is fundamental to eCommerce success, and provides guidance on:
- Prioritizing the most relevant, frequently searched product keywords
- Optimizing your products for retailer search rankings
- Understanding the key drivers influencing Amazon’s organic search rankings
Click on the screen below to view the presentation.: