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New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Distrupting the Status Quo:
Special Recording from the May 13 Virtual LEAD Marketing Conference:
In today's retail landscape, retailers and manufacturers are facing challenges like never before. From the constantly evolving needs and trends of millennial shoppers to increased competition from online competitors, these obstacles are forcing companies to rethink the way business is being conducted.
Now, with the advancement and wide acceptance of virtual technology, companies are beginning to leverage virtual to engage their shoppers and enable faster internal collaboration, all while creating efficiencies and eliminating costs. Learn from the leading experts in virtual how the technology is disrupting the status quo and see how it can immediately propel your business forward.
Click on the screen below to play the video:
And to view all the presentations from our recent virtual conference, click here.