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SOCIAL MEDIA
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DIGITAL SOLUTIONS
MARKET WATCH
STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
JUST PUBLISHED: New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Where's the ROI
For Social Media?
An Instant Poll on the home page of CPGmatters.com
sheds some light on an important part of social media
evaluation; namely, ROI. Every CPG company of
consequence has a social media strategy nowadays. 
So do marketers think social media is a success?

Not really, say nearly nine of ten executives who took part in the poll. Only 12% say that social media is a success in CPG. Three of four respondents say concern over ROI is holding back success:..
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SHOPPER MARKETING
CHANNELS
Keys to Successful
Manufacturer and Retailer
Collaboration

Retailers are facing intense pressure to perform where opportunities are slim and challenges are pervasive. Low organic growth rates, coupled with limited product differentiation and low shopper switching costs, are driving intense share battles between retail providers.  More channel shifting to “value” oriented retailers (for example, Mass, Dollar, and Club), along with emergence of online grocery and specialty channels, is squeezing the profit margins of traditional players. Moreover, in terms of shopper dynamics, the opportunity afforded by the diversification across income, age, ethnicity, etc. is dwarfed by the fragmentation of consumer needs and values, making it difficult to target unique groups of shoppers in compelling and cost feasible ways.

Meanwhile, today’s shoppers are smarter as they have become more informed and involved than ever before. Plus, they know exactly what they want out of their shopping experiences. Today shoppers are looking for key benefits across a handful of types and dimensions:...
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Four Components that Drive
An Omni-Channel Strategy 

Omni-channel retailing provides customers with a
consistent research, shopping, purchasing and fulfillment
experience regardless of channel. It lies at the heart of
many retailer transformation efforts. Additionally, mobile
shopping, same-day delivery, and growing volumes of data from online channels are forcing retailers to a tipping point to remain competitive and better respond to evolving customer needs and preferences.

Those are among the topline points contained in a new report titled, Are You Ready? How to Create an Always-On, Always-Open Shopping Experience from Capgemini Consulting, the global strategy and transformation consulting unit of the Capgemini Group, and GS1 US , the information standards organization. The report reveals industry views about the rapidly evolving retail landscape, including business challenges and opportunities...

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