STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
The most successful digital innovations will revolve around real-time retail. By tapping into Big Data, grocers can personalize the shopping experience and better connect customized offers with shopper behaviors or actual purchase history. Between 2010 and 2012, interest in online coupons surged from 15 to 47 percent, indicating that shoppers are actively looking for discounts. A 2013 Retail Feedback Group survey also indicated that 76 percent of grocery shoppers were likely to use their smartphone for digital coupons.
With the deployment of beacons, grocers can offer discounts at the “point-of-decision.” And when implemented correctly, beacons can even push offers tied to a shopper’s loyalty data or history...