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A Playbook for ECommerce Measurement
Listen in as Keith Anderson, SVP, Strategy & Insights at Profitero, and Justin Belgiano, VP Digital Measurement at Nielsen, discuss the importance of establishing key metrics that gauge e-commerce success, and share practical advice on how to effectively measure your brand's performance at the digital shelf.
Click on the screen below to view this presentation:
With omnichannel shoppers and unified commerce disrupting the retail landscape, technology and information continue to be critical pieces to bridge online and in-store channels. And while much is being written about the growth of online shopping, in-store purchases will account for the majority of CPG sales in the foreseeable future. The challenge is to provide a seamless experience across both...