Call for Speaker/Sponsors The 6th LEAD Marketing Conference, scheduled for
Wednesday, Nov. 12, is now accepting speaker/sponsors.
This "virtual" conference for retailers and CPG manufacturers covers all aspects of Loyalty, Engagement, Analytics & Digital applications.
LEAD is the chance for top solution providers to speak with hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speakers can present the ways in which their sophisticated marketing strategies and new and emerging technologies can engage shoppers, analyze their behavior, and enable trading partners to improve their operations.
Produced by the Shopper Technology Institute and CPGmatters, LEAD allows 500 industry professionals to attend without spending time away from the office. Reservations for speaking slots -- which sold out at our May conference -- will close on September 30.
STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
The New ‘Price’ of Consumer Data Big Data may be flowing into your analytics team at a record rate, but is its value flowing back out toward customers in a meaningful way? Consumers have become used to sharing their information with businesses, either expressly or not, in exchange for goods, services, or even freebies. But consumers increasingly say that they aren’t receiving fair value in return. The possibilities for personalization and engagement have skyrocketed – and consumer expectations are rising in tandem. “Consumer expectations are higher than they've ever been,” says Lori Bieda, Executive Lead, Customer Intelligence for SAS Americas. “When consumers give a company personal information, they want personalized offers in return, they want relevance and they want to be engaged.