RECENTLY PUBLISHED: The Essentials of Shopper Technology from the Shopper Technology Institute. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
How E-Sampling Can Boost Brands and Retailers
Everybody loves product samples in stores. After all, having “lunch” in a Costco has become a favorite shopper activity. But consumers are spending more and more time online via PCs, tablets and smartphones. It’s no surprise that product sampling is flourishing in these environments. That’s where people are nowadays.
How can brands and retailers benefit for the increasing popularity of online sampling programs? To find out, click on the arrow in the screen above to view the webcast (and click on the icon in the lower right-hand corner of the screen to view the webcast in full screen mode).