Four Keys to MakingDigital Coupons More RelevantThe great promise of digital couponing is delivering relevantoffers to highly targeted consumers — the right offer, at the right time, at the right place, to the right consumer. The industry has been talking about this since the late 1990s, but it hasn’t been until recently that this experience has truly become a reality. Here are four keys to driving digital coupons in the future:
Target the Consumer Who is Always On
Consumers today are obsessed with being connected to the web – whether it is by desktop, laptop, mobile phone, tablet, or in the office, at home, on the go, or in the air.
Considering the way the market is progressing and morphing with technology allowing us to be mobile in every sense of the word, the way consumers use coupons is changing....
Intimacy in the Aisles:How to Distinguish theCustomer ExperienceIt is a fact taken for granted that, in most cases, today’s great customer experience actually began months ago, with a few key insights.
For many of us, the customer experience is distilled in a single moment -- when the consumer is in your store, interacting with your sales associates, surfing your Web site, or whenever else you come into direct contact. But this final act is, as we all know, the culmination of hours of hours of work – understanding our customers and what they value, delivering products and services that appeal to them, training our staff to deliver in a way that resonates, and so on.
But none of this can come to pass – not in way that is effective – without a keen focus on customer information. Data is the raw material of today’s marketing industry, and there is no shortage. But there are shortcomings, particularly in how some merchants use the insights they have...
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Vision Critical Joins Shopper Technology InstituteThe Shopper Technology Institute (STI) welcomes its newest Executive Member:
Vision Critical, provider of online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement.
Vision Critical brings innovation to the research process by pairing leading market research specialists with innovative software developers, providing the powerful combination of the speed of online technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and a Global Partner program, Vision Critical provides software and research solutions such as Sparq, a community panel platform; ShelfsetPlus, flexible virtual shopping technology; and IdeaScreenPlus, an online early-stage innovation screening solution.
“While proficient in a variety of research competencies and analytics, our integrated Shopper Insights team boasts experts in CPG, retail, marketing and panel management that creatively apply technology to address the challenges facing our clients in today’s rapidly evolving business world,” said company officials.
For more information, visit www.visioncritical.com.
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