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SHOPPER MARKETING
Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. Recent stories include Let's Scream for Ice Cream, What Is the Real Future of Supermarkets?, and Assessing the New Shopping Habits of Millennial Dads. CLICK HERE to visit the site, read these stories and subscribe.
The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Collaborative Planning
For CPG Shopper Activation

By Paul Owens and Peter Updike 

“It’s complicated.” That’s not just a vague
relationship status on social media, but also a perfect
way to describe what’s going on in the retail world. Retail is no longer all about just the physical store – now retailers must consider how e-commerce, click and collect, home delivery, reviews, search, social chatter and more fit into their strategies and marketing plans...
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EXPERT ANALYSIS
MARKET WATCH
Whither Digital Coupon Fraud?

The good news for forward-thinking marketers is that
digital coupons are gaining in popularity among
consumers. The bad news is that digital coupon fraud is
growing at the same time. Brands and retailers have to put into place safeguards to protect themselves and shoppers.

DISCUSSION QUESTION:
What should product manufacturers and retailers do about digital coupon fraud?

Here's what the experts have to say...
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E-COMMERCE
Pricing Is the Forgotten 'P'

By Angela Grandolfo and Jean Luo

Cadent Consulting Group recently conducted a survey of
consumer packaged goods (CPG) manufacturers and retailers
to understand an important, but often overlooked, component of
successful growth and profitability – strategic pricing. The
results were telling. While pricing is a top priority for both
retailers and manufacturers, we found significant gaps in the development, communication and implementation of pricing strategies between the two sides...
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