STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Winning at the Digital Shelf:
Special Recording from the November 12 Virtual LEAD Marketing Conference:
Online is the fastest-growing channel of retail distribution, but it's also increasingly influential over offline sales. How can brand managers, eCommerce directors, and shopper marketers adapt their strategies and tactics to maximize the impact of their brands' online presence?
With fresh data on leading retailers including Amazon, Walmart.com, Target.com, Instacart and others, Profitero's VP, Strategy & Insights Keith Anderson shares guidance on how to manage online pricing, promotion, ratings & reviews, and more.
Click on the screen at below to play the video.
And to view all the presentations from our recent virtual conference, click here.