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Read GROCERY STORIES.com, an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more. Recent stories include Do Pokemon Go in Supermarkets?, Let's Scream for Ice Cream, and What Is the Real Future of Supermarkets?.. CLICK HERE to visit the site, read these stories and subscribe.
The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Creating a ‘Win-Win-Win’
With New Approach
To Online
Category Management

By Supriya Chaudhury

Whether you are working with online or in-store retailers, the ultimate goal of category management remains the same: Close collaboration with retailers to maximize profitability and shopper satisfaction. Creating that “win-win-win” for your brand, your retail partner, and your shopper is just as relevant and essential in e-commerce as it is in a traditional store. The opportunity for retail brands to take a new approach to online category management to deliver that big triple win is still there for the taking...
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LOYALTY MARKETING
MARKET WATCH
Personalization and
Targeting Enhance
Loyalty Marketing

By Ross Ely

In years past, loyalty was about delivering benefits to customers. Where retailers are going now is where CPG has been for some time. It’s all about gathering shopper data. In fact, you can almost think of loyalty programs as a quid pro quo, where shoppers will give permission to use their data in exchange for offers that are personalized to them and really relevant to what they’ve purchased already or what they might purchase.

In fact, the data is really a lot more useful than just for CRM...
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ANALYTICS
How to Improve
In-Store Analytics

By Nona Cusick

As we now see overlapping consumer cohorts with
very distinct needs and behaviors shopping the same
stores, there is a need for grocers to look at behaviors at a more granular level. In-store analytics are increasingly important and provide grocers with increased capabilities to understand shopper segments and significant shifts in shopper behavior. It’s unwise to assume that Boomers will choose to come to a store and that Millennials will tend to shop online, or that Millennials will tend more to use a mobile app to navigate the store.

Food shopping is a more personal experience, and there is a need and ability for grocers to cater to sometimes dissimilar patterns – whether they occur online or in-store...

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