STILL AVAILABLE: The Essentials of Shopper Technology, the Shopper Technology Institute's first book. Click on book cover at right to see samples, reviews, and ordering information for the hardcover, paperback, and Kindle editions.
New Directions in Shopper Technology is the second book from the Shopper Technology Institute. Building upon the foundations of 2013's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
Emotional Interaction with Brands How do digital contexts recast shoppers' perception of and
emotional interaction with brands?
Grocery shoppers are becoming trained to hunt for their favorite brand coupons in the pre-shop phase. The coupons aren’t driving the list (as in the past); instead the list is driving the coupons.
The implication (and the evidence) is that these pre-shop downloaded coupons are rewarding current users at as high as 85% brand-user redemption rather than persuading switchers or recruiting new users.
That means that true pre-shop consideration – that is, considering buying a new brand or switching – is moving outside of the pre-shop coupon hunt to another media platform. We have evidence to show that at least some consideration is coming from social media...
Special Recording from the May 13 Virtual LEAD Marketing Conference:
Join LoyaltyOne’s Research Director Jeff Berry as he shares the latest statistics and implications across traditional and emerging industries, from travel to daily deal sites. In one information-packed hour, we’ll answer today’s hottest marketing questions including:
- How many loyalty programs does the average household belong to and participate in?
- What are the total memberships of U.S. and Canadian loyalty programs, and how do they compare to previous years?
- Winners and losers – which loyalty sectors are on the rise and which are declining?
- What are the leading trends in Canadian loyalty? How do U.S. and Canadian data compare?
- How can marketers use the Loyalty Census findings to increase customer engagement and improve loyalty?
Click on the screen
screen at right
to play the video:
And to view all the presentations from our recent virtual conference, click here.