MARKET WATCH
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IRI Integrates Oracle Data Cloud’s Customer Intelligence Data
IRI, provider of in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, will integrate enriched social data from Oracle Data as a Service for Customer Intelligence into IRI’s market research and shopper targeting solutions.
IRI Social Advantage integrates social listening and retail performance data from both point-of-sale and consumer panels to provide consumer sentiment monitoring and brand equity tracking, illuminate unmet consumer needs, provide early reactions to new product launches and media campaigns, and monitor consumer perceptions of competitors.
With Oracle’s “voice of consumer” information collected from more than 40 million sites, IRI Social Advantage enables marketers to make faster, better and more strategic decisions. The collaboration aims to bring consumer insights to the forefront of traditional consumer packaged goods (CPG), retail and manufacturer analytics by aligning what consumers are saying and perceiving about brands with how those perceptions translate into retail sales.
Oracle Data as a Service for Customer Intelligence is a data cloud service that provides business intelligence based on structured and unstructured data, as well as enterprise and social data, so organizations can identify their best customers across any channel. Oracle’s data as a service solution allows partners to capture the complete picture of their direct and indirect customers, discover trends, learn customer interests and unite intelligence with analysis.
Andrew Appel, president and chief executive officer, IRI, said, “This integration with Oracle Data Cloud allows IRI to provide the most complete picture of not only consumer preferences and perspectives and how they are changing, but also how these changes affect and impact retail.”
Inmar’s Analytics Forum on Tap
2016 Inmar Analytics Forum hosted by Inmar, is scheduled April 12-14 in Winston-Salem, N.C. The event will be produced in partnership with Wake Forest University ‘s Center for Retail Innovation.
The forum brings together business professionals from the promotion, healthcare and supply chain industries to explore how data can be employed to drive conversion, create operational efficiencies and bring about improved business and patient outcomes.
Inmar officials say it is the only event in the industry that is singularly dedicated to exploring the practical application of analytics to drive engagement, enhance market penetration and achieve business goals.
For more information, visit www.inmarforum.com.
GS1 US, Digimarc Collaborate to Advance Product Identification
GS1 US and Digimarc Corporation are collaborating to speed the industry adoption of the Digimarc Barcode technology through organization’s membership. This pioneering technology is designed to deliver faster check out, more efficient store operations to retailers, and richer consumer information to brand owners and consumers. Because it is invisible to consumers in ordinary use, Digimarc’s barcode technology can be applied across all surfaces of a product package, which significantly increases the speed of scanning at retail checkout.
GS1 US will provide education, training and access to services for its 300,000 member businesses to foster the adoption of Digimarc’s barcode technology. GS1 US will also showcase the integrated solution at trade shows, seminars and other marketing activities and enable members to obtain the new barcode via GS1 US’s website.
“Consumer demand and the advancing pace of technology has created an unprecedented need for accurate and easily accessible product information,” said Bob Carpenter, president and CEO of GS1 US. “Our work with Digimarc reinforces our commitment to not only collaboration, but also to providing our members with innovative solutions to address their most pressing business challenges. Together, we will transform industry by empowering consumers to make more informed purchasing decisions.”
GS1 maintains the global standards for barcodes that were launched over 40 years ago and with the adoption by more than 2 million member companies, over five billion barcodes are scanned each day around the world.
Affiliated Foods Midwest Coop Deploys Recall Technology
Affiliated Foods Midwest Cooperative, Inc., a retailer-owned cooperative serving over 800 retail locations in 16 states in the central United States, is adopting best-in-class recall process management technology from Recall InfoLink.
“We partnered with Recall InfoLink to assist us with this critical business function because they offer so much experience and support. Their system makes our process faster and more complete, and adds value to our retail customers making compliance easier,” said Martin Arter, President/CEO at Affiliated Foods Midwest.
Recall InfoLink provides a patented, web-based product recall management platform that protects brand image, reduces liability and brings value to all businesses involved in processing recalls. It improves efficiency by providing standardized messages, automated communications, inventory tracking and reports for compliance efforts.
Save Mart Announces Breakthrough Composting Technology
Save Mart Supermarkets will take part in a major composting program by providing food products that can no longer be safely sold or donated. It involves patent-pending, breakthrough technology developed by California Safe Soil (CSS) that recycles food waste into fertilizer.
“We began composting in the 1990’s, but the CSS technology is ‘Compost 2.0,’ converting our organic residuals into a valuable liquid fertilizer so that our local farm partners can grow their next crop for us to bring to market. Save Mart is proud to play a key role in making that happen,” said Steve Gaines, Director of Retail Services for the Modesto, Calif.-based grocer.
CSS is moving from the pilot stage to full-scale commercialization with the announcement of a long-term lease at McClellan Business Park, where the company will build an 80,000 square-foot facility to recycle up to 32,000 tons of organics per year. Save Mart will provide the food products as part of a long-term agreement.
Dunnhumby, Aptaris Sign Strategic Partnership
Dunnhumby, a leading customer science company, and Aptaris, an enterprise marketing and promotions management innovator, announced a new strategic partnership agreement that enables retailers to increase the relevance of the offers to their customers, resulting in improved sales and margins while boosting the efficiency of their merchandising and marketing operations.
With this new partnership, dunnhumby science will be integrated into the Aptaris solution, providing retailers with a single, end-to-end promotions management solution unlike any other on the market.
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