WEBCASTS
SECTION ONE
SECTION TWO
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SECTION THREE
WEBINARS
Taming the Freebie Hound
Digital sampling - also known as online sampling or e-sampling - is increasing its share of the overall sampling business and benefiting brands and retailers. However, there is a negative activity associated with digital sampling that is rarely discussed.
To find out what this negative activity is, how it hurts marketing programs, and what can be done about it, click on the screen below.
A Unique Way to Assess Brand Equity
In today’s cluttered marketplace, brands are competing for the attention of consumers. Looking backwards and evaluating the present is no longer a winning formula. Looking forward is needed to evaluate the economic worth of brands.
But how is that done? Watch our webcast to find out.
How E-Sampling Can Boost Brands and Retailers
Everybody loves product samples in stores. After all, having “lunch” in a Costco has become a favorite shopper activity. But consumers are spending more and more time online via PCs, tablets and smartphones. It’s no surprise that product sampling is flourishing in these environments. That’s where people are nowadays.
How can brands and retailers benefit for the increasing popularity of online sampling programs? Watch our Webcast to find out.
Privacy: Protecting Customer Data
Consumer confidence in a company’s use of their personal data is being questioned nowadays. If companies do not act quickly and decisively to demonstrate they have the consumer’s best interest at heart, they risk a continued erosion of confidence - with a direct impact on profitability.
So the challenge for marketers is to win and maintain consumer trust. But that is easier said than done. According to a recent survey by LoyaltyOne, only 42% of consumers said they trust companies with their personal information.
There are five rules of good data usage to protect and preserve the relationship of trust between consumers, their data, and companies. What are these five rules? Watch our Webcast to find out:
Plan for Growth: Digital Imperatives for 2016
With ecommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair share. Learn where leaders are investing now to position for growth next year and beyond.
Watch the recording of the opening session from our recent virtual LEAD Marketing Conference in which Keith Anderson, VP, Strategy & Insight for Profitero explores this topic. Just click on the screen below to view the recording.
What's Wrong with CPG?
Industry pundits point to multiple factors that are accounting for the historically sluggish growth in the CPG industry: migration to online shopping or natural food outlets, cautious consumers, and excessive focus on price promotions.
Are those explanations accurate? Dr. Kurt Jetta, CEO and Founder of the TABS Group, will review research derived from their own work, as well as third party sources, that repudiates each of these flawed conventions and identifies the real reason why the CPG industry is suffering such sluggish sales growth.
Click on the screen below to play the video:
Disrupting the Status Quo:
Virtual Technology and the Evolving Landscape
In today's retail landscape, retailers and manufacturers are facing challenges like never before. From the constantly evolving needs and trends of millennial shoppers to increased competition from online competitors, these obstacles are forcing companies to rethink the way business is being conducted.
Now, with the advancement and wide acceptance of virtual technology, companies are beginning to leverage virtual to engage their shoppers and enable faster internal collaboration, all while creating efficiencies and eliminating costs. Learn from the leading experts in virtual how the technology is disrupting the status quo and see how it can immediately propel your business forward.
Click on the screen below to play the video:
2015 Loyalty Update: Big Numbers, Big Hurdles
Join LoyaltyOne’s Research Director Jeff Berry as he shares the latest statistics and implications across traditional and emerging industries, from travel to daily deal sites. In one information-packed hour, we’ll answer today’s hottest marketing questions including:
- How many loyalty programs does the average household belong to and participate in?
- What are the total memberships of U.S. and Canadian loyalty programs, and how do they compare to previous years?
- Winners and losers - which loyalty sectors are on the rise and which are declining?
- What are the leading trends in Canadian loyalty? How do U.S. and Canadian data compare?
- How can marketers use the Loyalty Census findings to increase customer engagement and improve loyalty?
Click on the screen below to play the video.
Optimizing the Online Opportunity for CPG Brands
With no physical shelves for products in online stores, traditional merchandising tactics around shelf placement, end-caps, etc. are not applicable in the eCommerce channel. So what can CPG manufacturers do to boost their brands in online stores, and what metrics should they use to set goals and measure success?
In this session for CPG brand marketers, account management and eCommerce leaders, you will learn:
- The importance of fully understanding what the consumer sees in the online store
- What metrics brands should be tracking to set goals and targets for online store presence and performance
- How to optimize your online channel presence to protect your brands and enable profitable eCommerce growth.
Click on the screen at below to play the video.
Joint Business Planning & Maximizing Trade Spend ROI
JBP (Joint Business Planning) between retailers and CPG Manufacturers requires a high level commitment from all parties. By providing more value to your retailers, you earn greater status. This session explains how to accomplish that. Positioning for JBP sessions requires manufacturers to show retailers what’s profitable for them as well as for their own internal organization so they can determine a short and long term plan for mutual success.
Increased raw materials and shipping costs have forced companies to make cuts in manufacturing costs as well as resources. The next biggest area of spend is Trade Marketing. Understanding what promotions are working for both the retailer as well as for CPG has become more critical than ever. Learn how streamlining trade marketing will produce fast value for both manufacturers and retailers, and can help spearhead JBP.
Click on the screen at below to play the video.
