Founded in 2010, the Shopper Technology Institute is the only trade organization focused on strategies, tactics, technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations.

Leading-edge retailers and manufacturers are using advanced analytics to segment shoppers. They are taking CRM to a new level with enhanced behavioral targeting. They are harnessing the power of shopper media for a new generation of customers. Instant communications, new and emerging in-store and integrated technologies, and changing retail-supplier relationships are reshaping the industry from top to bottom in all trade channels.

These new solutions now available to retailers are often deployed in partnership with manufacturers,
who have their own unique applications for brands. The solution providers have the means to connect with shoppers and improve their loyalty to stores and brands. The Institute promotes collaborative practices among trading partners and “Solutions without Walls” among solution providers.   

What Are The Goals?
The sponsoring members are solution providers in the areas of loyalty, engagement, analytics and digital applications, as well as providers of research, consulting services and shopper insights. (Details are provided on the Members Page of this website.) The associate members are retailers, wholesalers, manufacturers
and academics.

Who Are The Members?
The Institute aims to create awareness of established and emerging shopper technologies and practices for retailers, wholesalers and manufacturers. It achieves those goals by publishing newsletters and books, conducting research, hosting share groups, providing education through webinars and webcasts, and networking through the annual LEAD Marketing Conference, which STI produces (see LEAD Conference Page of this website for more details).

In sum, the Institute is a one-stop clearinghouse for trends and developments in shopper technology as well as a forum for thought leadership and an advocate for best practices.   

Executive Staff.
John Karolefski, Executive Director (john@shoppertech.org or 440-582-1889)
Linda Winick, Director of Operations/Editor of ShopperTech Update Newsletter (linda@shoppertech.org or 440-582-3122)
James Tenser, Director of Industry Relations (jtenser@shoppertech.org or 520-797-4314)
Robin Newhook, Director of Marketing Services (robin@shoppertech.org or 914-330-5100)  
Dan Alaimo, Director of Communications (danalaimo@gmail.com or 216-235-6613)
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