PRESS RELEASES
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Three New Members for Shopper Technology Institute

CLEVELAND, April 9, 2011 - The Shopper Technology Institute welcomes three new sponsoring members: KSS Retail/dunhummby (Executive Member), and Incentive Targeting and Loyalty Kiosk (Basic Members).

KSS Retail, a dunnhumby LTD company, is a global provider of price optimization and customer insight solutions for the grocery, convenience, chain drug, general and online etail industries. Retailers use KSS Retail software and professional services to better understand their customer's needs and to deliver more effective pricing, promotions and merchandising decisions (www.kssretail.com).

Incentive Targeting provides a self-service web-based application for grocery product marketers to create, manage, and measure behaviorally-targeted promotions across a rapidly-growing network of grocery retailers (www.incentivetargeting.com).

Loyalty Kiosk is a provider of self-service kiosks and software that enable business to streamline and optimize their consumer loyalty programs via a suite of hardware, software, and services (www.loyaltykiosk.com).

The Shopper Technology Institute is the only national trade organization focused on technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. More information is available at www.shoppertech.org.

Media Contacts:
Shopper Technology Institute, 216-533-5337



Relational Solutions Joins Shopper Technology Institute

CLEVELAND,  February 1, 2011 - Relational Solutions has become the latest member to join the Shopper Technology Institute (STI).

The company here specializes in implementing Demand Signal Repositories (DSR) for consumer goods companies. Its Enterprise DSR solution called POSmart integrates data from all retailers, distributors, syndicated and other third-party data providers, loyalty data and internal data such as shipments, orders, inventory information, etc. More information is available at www.relationalsolutions.com.

“We joined The Shopper Technology Institute because we believe in their mission,” said Janet Dorenkott, Vice President and Co-Owner of Relational Solutions, Inc. “They promote new ways of engaging shoppers and analyzing behaviors. STI recognizes that emerging technologies are taking retailer, supplier and customer relationships to a new level. We are like-minded and appreciate their forward thinking understanding of how harnessing existing and emerging technologies will reshape the industry for a new generation of customers.”

“We’re pleased to welcome Relational Solutions as a member,” said John Karolefski, executive director of STI. “There is a lot of confusion in the industry about DSRs. Having a member like Relational Solutions that has both a strong technical and business background in this area is important for STI. They can help us educate the industry properly on the DSR process and explain how cleaning, integrating and using demand data will increase productivity, improve relationships and maximize profits.” 

The Shopper Technology Institute is the only national trade organization focused on technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. More information is available at www.shoppertech.org.

Media Contacts:
Relational Solutions, 440-899-3296 
Shopper Technology Institute, 216-533-5337

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