CPG MATTERS
Now in its seventh year of publication, CPGmatters reports on category management, in-store marketing, loyalty marketing, trade promotion management, couponing, product trends, shopper insights, supply chain, and other topics. Featuring original reporting that can be found nowhere else, CPGmatters is written by experienced professionals who have each worked for decades for trade publications and who have each authored several business books. Access the current issue at www.cpgmatters.com.
PRIMARY COMMUNICATIONS
clients with a wide range of editorial and marketing services:
- Ensuring that a clear brand message is delivered with every external communication
- Advising clients on how to deliver news and opinion to their target audience effectively by using the right media at the right time
- Establishing and maintaining excellent media relations for consistent and widespread publicity.
For more information, visit www.primarypr.com.
Premium Members
Executive Members
Basic Corporate Members
Henry Rak Consulting Partners delivers real business results. They develop actionable growth strategies that identify where, and how to, compete profitably based on an in-depth understanding of actual consumer and shopper behavior. Henry Rak Consulting Partners' work
INMAR
of a promotion’s lifecycle, from planning to evaluation. The digital promotions leader, Inmar offers ONiX, a digital incentive network that connects publishers and point-of-sale technologies to deliver retailers and brands a national footprint for digital promotion distribution, and Conexions, a
transaction settlement platform for reconciling digital promotion offers. For more information, visit
KSS RETAIL
retail industries. Retailers use KSS Retail software and professional services to better understand their customer’s needs and to deliver more effective pricing, promotions and merchandising decisions.
KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include Kroger, O’Reilly Auto Parts, 7-Eleven, BI-LO, Sonae, Raley’s, United Supermarkets, Continente, dabs.com, ABC Fine Wine and Spirits, and many others. Learn more at www.kssretail.com.
PARTNERS IN LOYALTY MARKETING
Strategy, Refining and Optimizing Programs, and Evaluating the Strategy’s success. PILM does not believe that there is a “one size fits all” approach to crafting Loyalty Programs. They work with
clients to put together programs that are easy to understand and easy to implement. Learn more at www.partnersilm.com.
VIDEO MINING
rich statistical data on shopper behavior and demographics. They provide consumer product manufacturers and retailers actionable insights into factors that impact shopper behavior—insights
that allow clients to continuously optimize shopper marketing and merchandizing strategies. For more information visit www.videomining.com.
VISION CRITICAL
of market research. Serving over 600 global brands through officesacross North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform; ShelfsetPlus, their flexible virtual shopping technology; and IdeaScreenPlus, their online early stage innovation screening solution.
While proficient in a variety of research competencies and analytics, Vision Critical's integrated Shopper Insights team boasts experts in CPG, retail, marketing and panel management that creatively apply technology to address the challenges facing our clients in today’s rapidly evolving business world. For more information, visit www.visioncritical.com.
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IBM is providing businesses the technology and expertise needed to create smarter retail and consumer products industries around the world.
GfK
solutions that are proven to build brands and categories at retail. For more information, visit www.gfkamerica.com. Follow them at www.gfkinsights4u.com or on Twitter @gfkamerica.
HENRY RAK CONSULTING PARTNERS
has transformed iconic brands across a wide variety of industries. For more information visit www.hrcpinsights.com.
IBM
IBMers value...
- Dedication to every client’s success.
- Innovation that matters - for our company and for the world.
- Trust and personal responsibility in all relationships.
For more information, visit: http://www.ibm.com/ibm/us/en/
PRECIMA
Precima's unique combination of loyalty, analytics and retail industry expertise, honed over 18 years, has helped its clients evolve to become more shopper-centric. Serving many of North America's leading companies, Precima is recognized for delivering measurable results tailored to retailers’ and manufacturers’ unique needs. More information about Precima can be found at www.precima.com.
TRADEINSIGHT POWERED BY MEI
For more information, visit www.TradeInsight.com.
VideoMining is the leading provider of in-store intelligence for consumer product manufacturers and retailers. VideoMining’s breakthrough measurement and analytics platform is based on patented, proprietary software for converting in-store video into
CPGmatters is the only monthly on-line publication covering the sales and marketing of consumer packaged goods (CPG) through retail. It defines CPG broadly as food, beverage, general merchandise, and health and beauty care.
KSS Retail, a dunnhumby LTD company, is the premier global provider of price optimization and customer insight solutions for the grocery, convenience, chain drug, general and online
Primary Communications provides writing, consulting and media relations with a special focus on marketing and technology in the retail, food, and consumer goods industries. The agency provides
Dassault Systèmes (DS) delivers complete Product Lifecycle Management (PLM) solutions that help companies develop innovative products that consumers want. Throughout the value-chain, from concept to planning, specification and supply processes, DS is
Vision Critical brings innovation to the research process by pairing the world’s leading market research specialists with the most innovative software developers, providing the powerful combination of the speed of on-line technology with the precision