MARKET WATCH
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IGA Launches Online Grocery Ordering for Shoppers
IGA has launched an e-commerce solution for shoppers to order groceries online and have them delivered or picked up at IGA stores. The service is called IGA Go, short for IGA Groceries Online.
“We know that online shoppers migrate towards a trusted brick-and-mortar store, which means that IGA retailers are in a unique position to leverage their well-established in-store relationships in the e-commerce space,” said Jim Walz, VP of brand development at IGA in a statement. “With the right program and the right partners, the attentive service and personalized offerings that are signature to a Hometown Proud IGA store transfer easily to an online world where shoppers make grocery purchases whenever and wherever it's most convenient for them.”
The partners for the services are Digital Foodie and Freshop.
“The retail grocery industry is undergoing a digital transformation that requires grocers to provide converged services including on-demand and in-store solutions to extend and enhance their current brick-and-mortar business and to fend off digital inroads by competitors such as Walmart, Amazon and other large grocery chains,” said Kalle Koutajoki, CEO of Digital Foodie.
Registration Opens for Next LEAD Marketing Conference
The Shopper Technology Institute (STI) is now accepting official registration for its next virtual LEAD Marketing Conference on Wednesday, November 16.
STI’s 10th LEAD is a virtual event that features some of the industry’s most knowledgeable experts speaking about trends and developments in Loyalty, Engagement, Analytics and Digital Application. A preliminary agenda was announced on September 30
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To register and learn more about the conference, co-hosted by CPGmatters, visit www.LEADMarketingConference.com. The registration link is atop all of the pages.
Global e-Commerce Grocery Market Grows 15 Percent
Sales of groceries through e-commerce platforms reached $48 billion in the 12 months to June 2016, according to a new report by Kantar Worldpanel.
The third annual Future of E-commerce in FMCG study shows that e-commerce now accounts for 4.4% of all FMCG sales. While the e-commerce channel is growing, the market for fast moving consumer goods (FMCG) as a whole is flat, increasing just 1.6% during the same period.
“FMCG growth is slowing, but our data shows that people are looking for more convenience, which can be met by shopping online,” said Stéphane Roger, Global Shopper and Retail Director at Kantar Worldpanel. “Grocery e-commerce, although currently small with only one in four people shopping online, is growing fast. We forecast it will grow to 9% of the market and be worth $150 billion by 2025. With new entrants such as Amazon expanding rapidly, the industry is facing a shake-up."
She said retailers need to act quickly to develop a strong e-commerce presence even though online sales have the potential to cannibalize in-store sales.
“The retailer that goes online first in each market can enjoy a far higher market share,” she said. “This can be a difference of at least 40 percent in France and up to three times more in the UK.”
Half of Video Views Now on Mobile Devices: Study
Mobile devices now account for 51 percent of all online video views, according to a new Ooyala study on second-quarter video usage. This growth is up 15 percent rom 2015, with a strong 203 percent increase from 2014.
The study analyzed 3.5 billion daily video events from more than 220 million global viewers. It found strong growth in programmatic video on a global scale, attributing the increase to more quality content being available through real-time bidding markets.
GS1 Germany Collaborates with Digimarc for Invisible Barcodes
A collaboration between Digimarc Corporation and GS1 Germany aims to speed the adoption of invisible barcodes for manufacturers and retailers in Germany.
DWCode, launched in June 2016, is the pioneering imperceptible barcode technology designed to deliver benefits such as faster check out, more efficient store operations to retailers, and easy provision of brand information to consumers by scanning packages with smartphones.
Because it is essentially invisible to the human eye, the DWCode does not take up any space, allowing package design to preserve real estate and retain its visual aesthetics. Consumers can scan packages using their smartphones to obtain additional product information, both pre- and post-purchase.
GS1 is a global, neutral, not-for-profit standards organization that brings efficiency and transparency to the supply chain. The organization helped launch use of barcodes over 40 years ago and now has more than two million customers, with over five billion barcodes scanned each day around the world. GS1 Germany is a member of the 112-country GS1 federation, and is the largest member organization in Europe.
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