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The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
Click on the cover at left to see samples and ordering information for the paperback and Kindle editions.
For many CPGs, online sales offer the best opportunity for their brands to find new margin pools. 1010data will provide real-world examples of online market share and path to purchase insights, and how brands can grow their business as a result.
To watch Tim Wilson's presentation on this topic, click on the screen below:
And to view all the presentations from our recent LEAD Marketing virtual conference,click here.