MARKET WATCH
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SECTION TWO
Social Media Says No to Amazon Key   

The recently-announced Amazon Key service, whereby delivery divers will leave packages inside a home by opening the door equipped with a special provided lock, is getting thumbs down from consumers.

Social media weighed in on the concept of allowing a stranger inside the house when nobody is home and the response was beyond one-sided.  Overnight, nearly 62,000 posts mention “Amazon Key” according to Talkwalker, an international social media analytics firm. The overwhelming majority of the posts seem to indicate that this isn’t Amazon’s best idea ever.


ShopperImpact MegaStudy of C-Stores Scheduled

VideoMining, the leading provider of of in-store behavior analytics for consumer packaged goods (CPG) manufacturers and retailers, has announced the 10th Annual C-Store ShopperImpact (CSI) MegaStudy, which boasts an expanded retailer panel along with updates to the ShopperImpact platform

The C-Store ShopperImpact MegaStudy is the only channel-wide program for in-store behavior insights. This industry-standard program represents the best opportunity to bridge the information gap between online and brick-and-mortar shopping, giving clients a competitive advantage in today’s omnichannel retail world.

The expanded CSI panel now tracks over 100 million c-store shopping trips each year. Using a blend of proprietary video tracking, mobile sensing and transaction data, the ShopperImpact platform generates big data from a representative sample of c-stores across geographical regions and store types.

In addition to the expansion of the panel, the updated ShopperImpact platform now enables instant access to year-over-year tracking of critical metrics.

“The best way to learn from shoppers is to measure shopper behavior directly and unobtrusively, then track how their behavior changes over time,” said Rajeev Sharma, Founder & CEO of VideoMining. “With our long-term commitment to tracking shopper behavior trends, VideoMining is able to offer more value to our clients.”

From the rise in importance of foodservice to changing store concepts and demographic shifts, the C-store industry is rapidly changing and growing. To form long-term strategies that respond to this fast-changing retail environment, forward-thinking brands must commit to innovation driven by the latest, freshest data-backed insights. The best way to do this is by directly measuring and understanding how these factors affect the behavior of real shoppers in real stores.

Sharma said participating manufacturers and retailers have used the CSI MegaStudy program to grow their C-store business by evolving differentiated strategies, intelligent testing and continuous tracking of key metrics. Manufacturers have been able to make fact-based decisions to improve their own c-store performance while also investing in the success of their retail partners. Several case studies have been presented at industry events illustrating how brands have found success using insights from the CSI MegaStudy.

To best help address clients' business needs, VideoMining offers customizable subscription package options. Standard C-Store ShopperImpact packages include:

  • Insights Report: The story behind the insights. A concise blend of highlighted learnings, interpretation and recommendations presents insights in the context of specific business issues and questions.
  • Insights Reel: This video highlight reel brings findings to life with select clips that illustrate key behaviors and other interesting scenarios.
  • Insights Workshop: Sharing key insights and recommendations interactively with key stakeholders to evolve an actionable plan in the context of overall retail strategy.
  • Insights Builder: Easy-to-use online tools to explore and visualize data interactively to uncover actionable insights and answer specific questions.
  • Special Subscriber Discounts on Custom and Testing Projects: VideoMining’s store panel provides access to the ideal environment to measure shopper responses new innovations in marketing, merchandising, store layout, and more.


Inmar Acquires Reach/Influence

Inmar has acquired Detroit, Mich.-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. The acquisition builds on a five-year partnership between the companies to deliver tools, technology and related services for independent grocers to serve consumers everywhere they shop.

As one company, Inmar and reach | influence will be positioned to enable a wealth of additional resources to help independents, including greater access to digital promotion dollars, a dedicated Inmar analytics team, and direct access to the technology that enables independents to come together to have the size, scale, distribution and efficiency necessary to be a virtual chain from a technology perspective.

“Retail is in a period of unprecedented change. We believe independent retailers and emerging brands have a unique opportunity to serve consumers through a personalized experience that resonates with them; however, to do so independents must harness the insights that technology and data afford,” says Inmar Chairman and CEO David Mounts.

Mounts said the addition of reach I influence’s data solutions and relationships to those of Inmar delivers powerful capabilities to further Inmar’s commitment to help independent retailers and emerging brands succeed in today’s market. Inmar also operates a Brand Center of Excellence to provide emerging brands with the data, tools and strategies they need to take full advantage of new and unprecedented growth opportunities developing in today’s marketplace. Inmar’s newest Hopster Mobile Rebates technology will further empower independents not quite ready for Load-to-Card. The combination of reach I influence and Hopster Mobile Rebates will enable brands to fully engage the independent marketplace.


GS1 US Now Accepting Proposals for 2018 Conference

With its focus on supply chain, e-commerce, and technology topics and solutions, GS1 US is now accepting applications from industry leaders interested in presenting those topics at the annual GS1 Connect 2018 conference and exhibit June 5-7, 2018 at the JW Marriott Phoenix Desert Ridge in Phoenix.

GS1 US seeks proposals from companies that leverage GS1 Standards for the conference’s five main industry tracks in Grocery, Retail, Healthcare, Foodservice, and Standards & Solutions. Additionally, solution providers are invited to submit proposals for the Tech Track, which offers companies an opportunity to showcase their services and products in the Tech Theater during exhibit hours.

Applications to present at a GS1 Connect industry track or the Tech Track must be received by January 31, 2018.  Applications will be evaluated based on industry relevance and usefulness of topic to GS1 Standards users and conference attendees.

To access the online submission forms and for more information about how to get involved with GS1 Connect 2018, visit www.gs1connect.org/GetInvolved.

Presentation topics should relate to the successful and innovative implementation of GS1 Standards to solve a business process challenge in at least one of the following areas: e-commerce, traceability and safety, product and location identification, data quality and management, inventory management, and product information/content acquisition. For example, topics may include proving the return on investment for a data quality program, how to optimize operational efficiency in the supply chain, and leveraging standards for innovation amid industry disruption.

“This year, companies across many industries have had to contend with changing consumer behaviors, mergers and acquisitions, new business models, and a changing regulatory landscape both here in the US and globally. Out of such disruption, we look forward to some very thought-provoking sessions that will help attendees and their companies adapt to the new normal,” said Bob Carpenter, president and CEO of GS1 US.


Albertsons Companies Now Offering Apple Pay Across All Stores

Apple Pay is now available in all banners of Albertsons Companies which includes more than 2,300 stores nationwide. Apple Pay aims to transform mobile payments with an easy, secure and private way to pay that is also fast and convenient for customers.

Apple Pay is a new feature at check stands in the company's Albertsons, Safeway, Vons, Pavilions, Tom Thumb, Randalls and Carrs stores. Apple Pay has already been available to customers at Jewel-Osco, Shaw's, Acme, Star Market, Haggen and United stores.

“We are focused on meeting our customers wherever and however they like to shop,” said Anuj Dhanda, EVP and CIO at Albertsons Companies. “We are pleased to enhance that experience by offering Apple Pay across all of our stores. Customers want faster, time-saving options that are stable and secure. Apple Pay satisfies that need and fits in well with our omni-channel shopping solutions.”

Security and privacy are at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.


Electronic Shelf Label Market Worth $620 Million by 2021

The global Electronic Shelf Label Market is projected to reach $620 million by 2021, according to a new research report from ResearchFox.
The ESL Market consists of North America ESL Market, South America ESL Market, Europe ESL Market, APAC ESL Market and RoW ESL Market. Among these segments, Europe remains the biggest market for Electronic Shelf Labels due to the growing affinity of European customers towards seeing their retail stores technologically equipped and shopping friendly.

While North America remains the second biggest market, APAC region is expected to witness greater rate of adoption of ESL solutions due to growing retail market in the region.

The end-user market for ESL has been segmented into Hypermarket, Supermarket, Non-Food Retail Stores and Specialty Stores and Others. The hypermarket retail chain companies were the biggest consumers of ESL solutions in 2016. However, the growth in the numbers of supermarket chains and the increasing affordability factor would increase the adoption rate among the supermarket format retail stores soon.
























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