MARKET WATCH
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Quri Partners with Europe’s Leading Mobile Crowdsourcing Business  

Quri, the provider of Performance Driven Merchandising, is partnering with BeMyEye, Europe’s leading mobile crowdsourcing business.  BeMyEye operates in UK, Ireland, Italy, France, Spain, Germany, Portugal, Switzerland, Austria, Benelux, Sweden, Czech Republic and Poland. Through the partnership, Quri and BeMyEye aim to better serve their mutual consumer brand customers both abroad and at home.

The partnership provides multinational clients the opportunity to understand the true retail conditions of their brands and products at retail outlets both in the United States as well as in Europe in a consistent and standardized way. The consolidated offering will display results in a centralized platform, providing store-level merchandising conditions data across the two continents. With this, multinational manufacturers can leverage learnings and insights from one geography to help make better decisions in others.

“This partnership means CPG brands will see a benefit via expanded international coverage and the ability to bring consistency to the way retail merchandising is approached,” said Justin Behar CEO of Quri.  Luca Pagano, CEO of BeMyEye, confirms that “the partnership was an obvious fit of shared values.”

Together, the combined forces of Quri and BeMyEye will make available a mobile workforce of 850,000. They will continue to deliver granular levels of in-store merchandising data at incredible speeds to brands and retailers, allowing manufacturers to make more agile merchandising decisions.

 
Gladson Names Justin Hartanov as Chief Commercial Officer

Gladson, the leading provider of product information and related services to the consumer goods industry, has named Justin Hartanov its Chief Commercial Officer. This newly created role will integrate the company’s sales, account management, marketing, and client engagement teams, and implement processes that serve clients in a more agile framework.

“Creating an adaptive and flexible go-to-market model will allow us to support our client’s needs today as well as in the future. Gladson is creating innovative solutions that will enable our partners to operate more effectively and I am excited to be a part of that journey,” said Hartanov.
 
Gladson CEO Paul Salay said, “(Hartanov) has a track record of developing and leading commercial organizations that create strong client and industry relationships. With this addition, Gladson takes the next step in our evolution of providing new and differentiated solutions to help our clients better navigate the shopper path to purchase on the shelf and online.”

Hartanov comes to Gladson from Market Track, a leader in competitive market intelligence, where he spent more than eight years in a series of commercial roles increasing in responsibility. He was most recently Executive Vice President, Asia Development where he led the company’s growth in the Asia-Pacific region. Prior to that, he served as Executive Vice President of North American Client and Business Development for three years. Before Market Track, Hartanov spent several years in the sales and business development organizations at Corporate Executive Board in their Chicago office.


AT&T Helps Red Bull ‘Connect’ Beverage Coolers Globally

Red Bull is using an AT&T IoT solution to connect a million of its branded beverage coolers around the world. The solution will track and manage the supply and demand of the coolers. The data will help ensure beverages are cold and ready for shoppers. The solution will also help identify issues as they appear – or even before.
 
Alerts from coolers mean workers may no longer need to check the status of each unit manually. Precise data sent from the coolers will give near instant access to performance, temperature stats and geo-location information.

The data also provides shopper frequency insight from door activity from the coolers located worldwide. Each time a connected cooler door opens and closes, an embedded monitor collects data and on regular intervals sends the data via the AT&T Global SIM. The AT&T Control Center and AT&T IoT Platform (Flow and M2X) process the data from each cooler.

 
Stater Bros. Adopts Food Safety Compliance Management Solution

Stater Bros. Markets has chosen to manage regulatory and business documentation compliance within its supply chain by deploying Park City Group’s ReposiTrak, the provider of Compliance Management and Track & Trace solutions for food and dietary supplement safety.
  
“Our top priority at Stater Bros. is to provide the safest and highest quality products for our customers,” said Dennis McIntyre, Executive Vice President of Marketing at Stater Bros. Markets.  “ReposiTrak’s automated system will enable us to better manage our growing list of documents we require from our approved suppliers in order to verify their good business and safety practices.”

Randall K. Fields, Chairman and CEO of Park City Group and ReposiTrak, said “Their commitment to increasing transparency and reducing food safety risk make us proud to add them to our rapidly growing list of retail customers.”


Kimberly-Clark Partners with Meijer for Vacation Sweepstakes

Kimberly-Clark has launched “Magical Vacation Sweepstakes,” a text-based campaign to heighten awareness and sales of Huggies brand exclusively in Meijer stores. The campaign includes an instant win element to drive frequency and ongoing engagement throughout the promotion dates.

Promoted by the KC Shopper Connect team, the Magical Vacation Sweepstakes offers consumers the chance to win a dream Orlando vacation along with dozens of daily prizes. The sweepstakes is powered by technology from HelloWorld, a digital marketing solutions provider for brands.

Shoppers will be encouraged to text keyword MEIJER to a shortcode to receive a link to the campaign site. From there, shoppers can register with their email to play a memory match game featuring Huggies products for the chance to win a once-in-a-lifetime Orlando vacation. Participants are encouraged to return daily for more chances to win prizes including movie passes from Fandango, discount codes, and Meijer gift cards. Additionally, consumers will be directed to share their excitement across social channels and help organically boost awareness and engagement for the campaign.

Through its collaboration with Meijer, Kimberly-Clark is continuing to bolster brand relationships and explore new ways to engage with consumers to drive long-term brand loyalty.

Peter DeNunzio, CEO of HelloWorld, said, “Kimberly-Clark’s shopper marketing campaign at Meijer not only delivers on larger business objectives for both partners, but also serves as a proven way to break through the noise consumers may experience at shelf.”




















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