InContext Solutions Launches SketchUp Extension

InContext Solutions, provider of virtual reality (VR) solutions for retailers and CPG manufacturers, has announced a new capability that enables retail and brand teams using the 3D modeling software, SketchUp, to upload their SketchUp designs into its flagship, cloud-based virtual reality platform, ShopperMX.

With this new integration, ShopperMX users can quickly and efficiently leverage their existing SketchUp content to create, test and collaborate on new in-store concepts using hyper-realistic VR technology.

“Some of the world's most innovative retailers and brands are using SketchUp to draft and visualize new and engaging in-store concepts. We wanted to enhance that experience by enabling seamless integration of SketchUp designs into the ShopperMX platform,” said Tracey Wiedmeyer, CTO of InContext Solutions. “We’re excited to offer this new capability to our clients who have always looked to our technology for quicker, easier and more informative retail store ideation and design.”

InContext Solutions’ award-winning virtual reality platform, ShopperMX, allows retailers and brands to create, test and build new in-store concepts—including all types of merchandising, product displays, shelving layout—to improve the overall shopping experience. The ShopperMX VR platform delivers substantial cost savings and reduces capital expenditures by allowing clients to evaluate ideas in a virtual store environment.

More Shoppers Buying Groceries Online: Survey

Online grocery sales are picking up, says a new survey. In fact, 28 percent of consumers say they buy grocery items online compared with 23 percent in Q1 2016, according to IRI Consumer Connect survey.

The IRI survey also revealed that consumers think shopping online provides the added benefit of reducing their impulse purchases. Overall, 51 percent of total shoppers, 54 percent of millennials, 55 percent of Generation X, 52 percent of baby boomers and 46 percent of seniors say they make fewer unplanned purchases online.

Of course, convenience plays a big role in online shopping, with 20 percent of consumers saying it is easier to find needed grocery items online. By age, 32 percent of millennials, 28 percent of Generation X, 16 percent of baby boomers and 12 percent of seniors say they find items more easily.

Ordering online with in-store pickup (click-and-collect) provides convenience without the added shipping fee. While 40 percent of total shoppers like this convenience, 55 percent of millennials, 52 percent of Generation X, 36 percent of baby boomers and 25 percent of seniors specifically like click-and-collect options.

Call for Speakers for April LEAD Marketing Conference

The Shopper Technology Institute (STI) has issued a call for speaker/sponsors for its 13th LEAD Marketing Conference set for Thursday, April 26.
LEAD is a virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement,
Analytics, and Digital Applications areas.

For information about speaking/sponsoring opportunities (with early bird rates in effect rhrough February 26), please contact Linda Winick at

IRI Sets Agenda for 2018 Growth Summit

Executives from Albertsons, Clorox, Constellation Brands, Frito-Lay, Kroger and Unilever lead an impressive lineup of keynote speakers for the 15th annual conference of Information Resources, Inc. (IRI). Its 2918 Growth Summit will take place April 16-18 at the Wynn Las Vegas.   

The conference attracts visionaries and leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem. The three-day conference includes training sessions, hands-on demonstrations and countless networking opportunities.

“As competition in the marketplace continues to grow, it is more important than ever that companies are doing what they can to stay one step ahead in order to meet the needs of today’s increasingly discerning consumer,” said IRI Chief Marketing Officer John McIndoe. “The 2018 Summit is a must-attend for those wanting insights that propel their brands and businesses to remain ahead of the curve.”