In the Disruptive E-Commerce Environment
Virtually all CPG companies, manufacturers and retailers are struggling to grow. Margins are under severe pressure. Now e-commerce is further disrupting the marketplace and, in some categories, has over 20% of the volume.
To grow in this environment, companies must take share from competitors and must learn faster than ever before. Every company needs a new learning plan to drive a new strategy.
Click on the screen below to view the presentation by industry expert Gordon Wade from our recent virtual LEAD Marketing Conference:
Dominating E-Commerce Search:
Keys to Getting Found at the Digital Shelf
Search is a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.
Profitero's SVP Strategy and Insights Keith Anderson discusses how findability is fundamental to eCommerce success, and provides guidance on:
- Prioritizing the most relevant, frequently searched product keywords
- Optimizing your products for retailer search rankings
- Understanding the key drivers influencing Amazon’s organic search rankings
Click on the screen below to view the presentation:
The Bold Approach to Couponing
That Brands SHOULD Be Taking
Leveraging paid search on Amazon.Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.
This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment. Click on the screen below to view the presentation.:
The Importance of Forecast Accuracy Metrics
This presentation by Joel Cartwright of AFS Technologies addresses the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer's supply chain.
In addition, the presentation speaks to the impact of forecast accuracy, and its impact to the general ledger. Finally, it addresses what is an acceptable forecast accuracy metric, as recognized from within the industry. Click on the screen below to view the presentation.
Artificial Intelligence: Help or Hype?
Artificial Intelligence (AI) promises to help you know exactly who your customers are, what they want to buy, when, where, and how.
If you are leading sales, merchandising, new product innovations, or operations, this probably sounds a bit like a fairy tale. Unfortunately, with the hype around AI, which too often ends up as a "multi-million dollar trail-of-tears science experiment," it sometimes is.
Join Deb Stambaugh of r4 for a can't miss conversation, rich with stories from industry leaders, about what the very real AI business opportunities are and why they wouldn't accept less than measurable, extremely fast, yet scalable business impact. Click on the screen below to view the presentation.:
Are Personalized Offers the Remedy
For Ineffective Trade Promotions?
Trade promotions have been a mainstay of the CPG and retail landscape for a number of years, but satisfaction has been decreasing. Manufacturers and retailers have been increasingly concerned about the effectiveness of trade promotions at the same time as trade spend budgets have been creeping up. Shoppers, especially younger shoppers, are showing a greater appetite for personalized offers that are delivered digitally. So are personalized offers the remedy for ineffective trade promotions?
Click on the screen below to view this presentation by Graeme McVie of Precima: