MARKET WATCH
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IRI and Clavis Insight Deliver E-Commerce Solution

IRI is continuing its e-commerce momentum through an alliance with Clavis Insight, provider of digital shelf analysis, insights and analytics for consumer packaged goods manufacturers. The alliance means CPG marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share.

To win today’s consumer, the companies stated, brands need to engage with and understand the new-shopper journey across multiple platforms. For this reason, IRI and Clavis Insight have spent significant energy developing e-commerce offerings that provide CPG marketers with the most comprehensive insights into shoppers’ increasingly complicated paths to purchase.

“Our relationship with Clavis Insight further enables IRI to bring the physical and digital shopping world together by leveraging the best industry data sources at multiple levels to unlock the most advanced correlative and predictive omnichannel modeling and analytics for our clients,” said Robert I. Tomei, president of Consumer & Shopper Marketing for IRI.

“Brands no longer exist in just an e-commerce or physical store channel,” said Garry Moroney, CEO for Clavis Insight. “A brand’s success today depends on a deep understanding of the e-commerce and omnichannel universe. By combining Clavis Insight’s online channel data with IRI’s cross-channel solutions, and advanced analytics, we can supply brands with all the information they need to protect market share and to grow sales in an increasingly complicated and interconnected retail environment.”


‘Smart Shelves’ Aim to Reduce Out of Stocks
 
King’s Hawaiian will be the first CPG company to use new smart shelves in supermarkets to reduce out-of-stock incidents and ensure shoppers can find its products while shopping this holiday season.
 
The maker of Hawaiian foods will rely on the Internet of Things (IoT) shelves installed in 15 supermarkets of a leading Midwest supermarket chain, which was not named in a press announcement. Powershelf and Hitachi Consulting are working with Microsoft to introduce smart shelves to US retail stores.

The IoT units consist of a series of shelves that hold and display products. Built-in technology tracks product availability; when a shelf is empty, a restocking alert is automatically sent to store personnel. The solution uses Microsoft Azure and Microsoft Power BI to analyze when, where, and why products sell so fast, allowing retailers and consumer product companies to identify trends and avoid out of stocks before they ever happen.

King’s and participating retailers will be able to access data gathered by the units – including historical out-of-stock incidents and loss of potential sales – in real-time through the IoT with a customized digital dashboard co-developed by Microsoft and Hitachi Consulting.


P&G and Macy’s Executives Join GS1 US Board of Governors

Alfredo Colas, global business services (GBS) director at Procter & Gamble and RB Harrison, chief omnichannel officer of Macy’s, Inc., have been appointed to the GS1 US Board of Governors. They will help guide the organization’s strategy for driving adoption and usage of GS1 Standards within the retail industry as it faces new opportunities in the age of digital and physical store convergence.

GS1 Standards are used to uniquely identify products, services and locations globally, and are the most widely used information standards in the world.

Alfredo Colas is the GBS and IT director for Procter & Gamble in North America, as well as the global director for sales technologies, leading an organization of almost 200 IT professionals. He oversees the digitization of the company’s sales processes, including powering them with analytics. He is also responsible for P&G’s Trade Promotion Management & Optimization solutions.


New Marsh App Pays Shoppers to Interact with Favorite Brands

Marsh Supermarkets is the first retailer in the country to launch a mobile app that pays its shoppers for interacting with national brands. Marsh “Fresh Lettuce” is available for free download in the iTunes and Google Play store.

Customers who download the app will be asked to link their Marsh Fresh Idea card to the app. No personal information is exchanged. After engaging with their favorite national brands through short interactive ads and videos, shoppers earn cash that is loaded directly to their Marsh Fresh Idea loyalty card. Earnings are then applied during checkout, no matter what products are in their basket.

“Marsh is excited to help our customers capture significant savings with this first-of-its-kind app,” said David Palmer, Senior Vice President of Marketing, Sales and Advertising for Marsh. “Fresh Lettuce turns our customers' downtime into dollars they can use to spend on anything they want in our stores, no matter what is in their basket. The customers are in control of what ads they see, when they choose to see them, and how they want to spend their earned dollars in our stores.”


NFC Forum Innovation Awards Open for Submissions

The NFC Forum has issued a call for entries for the NFC Forum Innovation Awards that recognize innovative Near Field Communications (NFC) products, services and applications worldwide. There is no cost to enter the competition, and the deadline for award submissions is January 11, 2017.

Companies and developers using NFC in new, disruptive and innovative ways can submit award entries showcasing their work for the chance to win in one of three award categories and participate in the NFC Forum’s Members Meeting Awards Reception on March 14, 2017 in Las Vegas.
 
Finalists receive two nights paid hotel room in Las Vegas, award trophy, global recognition and networking opportunities.  Examples of NFC Innovation areas include, but are not limited to, connected home, smart health, smart consumer, automotive, “NFC for Good,” Internet of Things, gaming, connected retail and transportation.  Award submissions should feature NFC modes including host card emulation and peer-to-peer use cases as well as read/write use cases based on NFC Forum tags.  Award categories are:

  • Most Innovative NFC Product, Service, or Implementation
  • Best Mobile App using NFC
  • Best NFC Startup.



















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