MARKET WATCH
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Real-Time Retail Execution Solution Launched    

A powerful, best-in-class retail execution solution for consumer goods manufacturers has been launched by a partnership between AFS Technologies, a provider of software solutions for the consumer goods industry, and Planorama, the pioneer in image recognition for retail.

The latter’s image recognition technology will be integrated with the AFS retail execution solution to create a single, end-to-end solution for POS execution, allowing companies to achieve perfect store execution while gaining exponential value in terms of speed, visibility and sales.

Ayoub Khammari, CEO of Planorama, said, “The combination of our AI-powered real-time shelf analysis with AFS Retail Execution’s mobile, flexible and robust software solution, will allow manufacturers to take a new step towards digitalizing their retail execution processes, while ensuring a great user experience”

“Our highly complementary solutions offer a steep improvement in market capabilities,” said Joe Bellini, CEO of AFS Technologies. “By capturing and responding to key insights at the point of purchase, CPGs will be able to deliver optimal product assortments, increase sales, reduce out of stocks and improve the overall agility and integrity of sales, merchandising and supply chain processes.”


Precima Signs Multi-Year Agreement with Loblaw Companies Limited

Precima, a leading consulting and analytics firm, has signed a multi-year, enterprise-wide agreement with Loblaw Companies Limited, Canada’s leading food and pharmacy retailer. Set to launch in 2018, the single access retail analytics portal will capture customer, marketing and merchandising insights for the company’s grocery and pharmacy divisions.

The portal will support improved joint business planning, category strategy, promotion, assortment and customer insights for Loblaw and its supplier partners.  It will allow Loblaw to further leverage customer data and analytics.

“Loblaw is committed to leveraging best in class analytic tools to drive our business forward,” said Jim Noteboom, Senior Vice President, Loyalty and Consumer Insights, Loblaw Companies Limited.   “This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience.”

Brian Ross, President, Precima, said, “This new expanded portal will be a game changer for Loblaw, allowing them to fully capitalize on its rich data assets and strong customer loyalty.”


Nestlé-owned Perrier Launches AR Floating 3D Water Bottle Campaign

Perrier, the popular sparkling mineral water from Nestlé, is part of an AR advertising campaign featuring 3D holographic images of the products floating in thin air in hundreds of stores around the country.

Provision Interactive Technologies’ 3D Savings Center kiosks each contain a 3D holographic display and 2D interactive touchscreen to influence consumer purchasing decisions with coupons. The campaign aims to lure shoppers into the 3D floating image and have them interact with the touchscreen to get a coupon for Perrier products.

“Our 3D Savings Center provides the opportunity for advertisers to reinvent what is possible with respect to shopper marketing,” said Curt Thornton COO at Provision Interactive Technologies. “We are confident that during our testing phase, the 3D Savings Center will enable Perrier to break through the clutter by the use of augmented reality and generate product awareness and increase in-store purchases through coupon redemption.”


GS1 US Now Accepting Proposals for 2018 Conference

With its focus on supply chain, e-commerce, and technology topics and solutions, GS1 US is now accepting applications from industry leaders interested in presenting those topics at the annual GS1 Connect 2018 conference and exhibit June 5-7, 2018 at the JW Marriott Phoenix Desert Ridge in Phoenix.

GS1 US seeks proposals from companies that leverage GS1 Standards for the conference’s five main industry tracks in Grocery, Retail, Healthcare, Foodservice, and Standards & Solutions. Additionally, solution providers are invited to submit proposals for the Tech Track, which offers companies an opportunity to showcase their services and products in the Tech Theater during exhibit hours.

Applications to present at a GS1 Connect industry track or the Tech Track must be received by January 31, 2018.  Applications will be evaluated based on industry relevance and usefulness of topic to GS1 Standards users and conference attendees.

To access the online submission forms and for more information about how to get involved with GS1 Connect 2018, visit www.gs1connect.org/GetInvolved.

Presentation topics should relate to the successful and innovative implementation of GS1 Standards to solve a business process challenge in at least one of the following areas: e-commerce, traceability and safety, product and location identification, data quality and management, inventory management, and product information/content acquisition. For example, topics may include proving the return on investment for a data quality program, how to optimize operational efficiency in the supply chain, and leveraging standards for innovation amid industry disruption.

“This year, companies across many industries have had to contend with changing consumer behaviors, mergers and acquisitions, new business models, and a changing regulatory landscape both here in the US and globally. Out of such disruption, we look forward to some very thought-provoking sessions that will help attendees and their companies adapt to the new normal,” said Bob Carpenter, president and CEO of GS1 US.


New Alcohol Marketing Standards for Digital on Tap

The CEOs of the leading beer, wine and spirits producers plan to develop robust responsible marketing standards for digital channels that represent best-practice in this rapidly-changing field.

“We know we can achieve more together than we can by working separately, and we welcome the opportunity to play a full and proactive role in further reducing the harmful use of alcohol in support of the United Nation's Sustainable Development Goals,” said a statement signed by chief executives from AB InBev, Pernod Ricard, Asahi Group, Diageo, Bacardi, Heineken, Beam Suntory, Kirin Holdings, Brown-Forman and Molson Coors.  

























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