MARKET WATCH
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Sobey’s Chooses IRI as New Analytics Partner

IRI has entered into a long-term strategic relationship with Sobeys, an operator of 1,500 supermarkets in Canada. 
Sobeys will use the IRI Liquid Data technology and its Unify visualization platform to integrate and report transaction, loyalty card, promotional and other data sources through a single platform across all Sobeys’ retail food formats. Sobeys and its supplier partners will have web-based access to intuitive, flexible and fast insights in the new Sobeys Collaborative Gateway specifically designed to drive actions and alerts in to key collaborative business processes.

In addition, IRI’s regionally based client service teams will support suppliers’ data and insight analyses, plus Sobeys’ use of advanced price and promotion analytics to help further enhance marketing and merchandising activities.

“IRI leverages big data and leading technology to help retailers integrate their data assets so they can take advantage of key business opportunities,” said Piyush Chaudhari, president of the Americas for IRI. “Our relationship with Sobeys represents our continued commitment to our clients’ growth and provides Sobeys with actionable insights and a higher level of engagement with its suppliers to inform their strategies and ultimately benefit their shoppers.”

Sobeys operates stores in all 10 provinces under several retail banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs.


ProLogic Retail Services Extends Contract with Lowes Foods

ProLogic Retail Services, the largest provider of loyalty marketing solutions to independent grocers, is extending its contract with Lowes Foods, a Carolinas-based grocer. ProLogic’s technology is the engine behind Lowes Foods’ Fresh Rewards program, which provides shoppers with instant rewards, gas rewards and special promotional offers.

Through the Fresh Rewards program, ProLogic enables Lowes Foods to segment its shoppers, identifying its top shoppers and understanding their purchase patterns.  With this information, ProLogic enables Lowes Foods to run targeted promotions that are specifically tailored to individual shoppers or groups of shoppers.  These targeted promotions help Lowes Foods to retain its best shoppers and expand their purchases throughout the store.

With the Fresh Rewards program, members save on weekly specials throughout the store and receive personalized promotional offers relevant to their shopping preferences.  Furthermore, members earn gas rewards that they can redeem at participating Speedway and Lowes Foods gas stations, and are eligible for a variety of other exclusive benefits and special promotions.

Ross Ely, President and CEO of ProLogic Retail Services, said, "Lowes Foods is an outstanding practitioner of loyalty marketing and makes great use of our loyalty marketing platform.  It’s an honor for us to serve Lowes Foods and help them compete as a local independent grocer in a challenging competitive environment."


AFS Technologies’ User Conference Set for May 17-19

Registration is now open for the 2017 User Conference of AFS Technologies scheduled May 17-19 at the JW Marriott Desert Ridge in Phoenix. The event’s theme is “Practical Analytics for Everyday Decision Making.”

The conference will feature more peer-to-peer sessions. It has a packed agenda with hands on tutorials, customer spotlights, product roadmaps and peer-to-peer sessions for like-minded system users. It is also covering industry best practices that impact long-term success in today’s business environment, including retail execution, business intelligence, mobility and data synchronization.
 
For more information, visit www.afsi.com


Relational Solutions, Inc. Receives 2016 Best of Cleveland Award

Relational Solutions, Inc. has been selected for the 2016 Best of Cleveland Award in the Data Integration and Business Intelligence Consultants category by the Cleveland Award Program.

The Cleveland Award Program was established to recognize the best of local businesses. It works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups.

Each year, the Cleveland Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community.


Most First-Time Visitors to a Retailer's Website Don’t Buy: Study

Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase, according to a study released today by Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud.

The report found that of shoppers visiting a website for the first time, 45 percent are searching for a product or service, one-quarter are comparing prices or other variables, and more than one in 10 are looking for store details.

The survey of more than 1,100 consumers points to the importance of relevant and engaging content throughout the purchase journey, as a majority of interactions with a brand's website do not end in conversion. In fact, a third of consumers who visit a brand's website or mobile app with the explicit intent of making a purchase rarely or never complete checkout. Further, 98 percent of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content on a brand's website, underscoring the need for descriptive, accurate content.

“The content customers see and the experiences they have while interacting with a brand online are crucial to shaping their purchasing behavior,” said James Norwood, chief marketing officer and executive vice president of strategy at Episerver. “While not every consumer visiting a brand's website is there to make a purchase, brands must consider how the experience of their websites -- from navigation to checkout -- supports engagement.”



















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